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The multivariate revolution in marketing research
Sheth, Jagdish N. - 2009
Persistent link: https://www.econbiz.de/10003794433
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A review of multidimensional scaling in marketing research
Cooper, Lea G. - 2009
Persistent link: https://www.econbiz.de/10003794496
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Structural equivalence in multilevel research
Vijver, Fons J. R. van de; Poortinga, Ype H. - 2009
Persistent link: https://www.econbiz.de/10003825151
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Research methodology : conjoint analysis, multidimensional scaling, and related techniques
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009299967