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Economic Value Creation in Spa...
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Betriebliche Wertschöpfung
10
Value creation
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Consumer behaviour
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Brand management
3
Markenführung
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Value analysis
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Keller, Kevin Lane
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Anand, Bharat N.
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Beek, P. van
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Bergeron, François
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Buteau, Chantal
1
Chaganti, Radha
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Cook, Ronald G.
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Dyson, Paul
1
Farr, Andy
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Fjeldstad, Øystein D.
1
Ghoshal, Sumantra
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Grunow, Martin
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Günther, Hans-Otto
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Habla, C.
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Haksever, Cengiz
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Hillman, Amy J.
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Hollis, Nigel S.
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Kannegiesser, M.
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Keim, Gerald D.
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Khanna, Tarun
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Lee, In
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Raymond, Louis
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Shaver, J. Myles
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Stabell, Charles B.
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Measuring and managing brands
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Brand management ; Vol. 2
1
Business ethics and strategy ; Vol. 1
1
Fundamentals of business strategy ; Vol. 3
1
Integration, governance and performance
1
Michael Porter ; Vol. 2
1
Michael Porter ; Vol. 4
1
New directions in organizational behavior ; Vol. 4
1
Premier business source
1
Strategy and globalization ; Vol. 1
1
Strategy and globalization ; Vol. 3
1
Supply chain planning : quantitative decision support and advanced planning solutions
1
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ECONIS (ZBW)
13
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date (oldest first)
1
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
2
Understanding, measuring, and using brand equity
Dyson, Paul
;
Farr, Andy
;
Hollis, Nigel S.
-
2009
Persistent link: https://www.econbiz.de/10003784813
Saved in:
3
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
4
Value-based business strategy
Brandenburger, Adam
;
Stuart, Harborne W.
-
2008
Persistent link: https://www.econbiz.de/10003652955
Saved in:
5
Do firms learn to create value? : the case of alliances
Anand, Bharat N.
;
Khanna, Tarun
-
2009
Persistent link: https://www.econbiz.de/10003787034
Saved in:
6
Shareholder value, stakeholder management, and social issues : what's the bottom line?
Hillman, Amy J.
;
Keim, Gerald D.
-
2009
Persistent link: https://www.econbiz.de/10003787777
Saved in:
7
Value chain management for commodities: a case study from the chemical industry
Kannegiesser, M.
;
Günther, Hans-Otto
;
Beek, P. van
; …
- In:
Supply chain planning : quantitative decision support …
,
(pp. 283-313)
.
2009
Persistent link: https://www.econbiz.de/10003826009
Saved in:
8
Identification of strategic information systems opportunities : applying and comparing two methodologies
Bergeron, François
;
Buteau, Chantal
;
Raymond, Louis
-
2010
Persistent link: https://www.econbiz.de/10003888662
Saved in:
9
Configuring value for competitive advantage : on chains, shops, and networks
Stabell, Charles B.
;
Fjeldstad, Øystein D.
-
2010
Persistent link: https://www.econbiz.de/10003889269
Saved in:
10
Transforming e-business practices and applications : emerging technologies and concepts
Lee, In
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003890016
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