Narrow search
Showing 1 - 4 of 4
Cover Image
Umbrella branding as a signal of new product quality : an example of signalling by posting a bond
Wernerfelt, Birger - 2010
Persistent link: https://www.econbiz.de/10003924094
Cover Image
What is an attractive industry?
Wernerfelt, Birger; Montgomery, Cynthia A. - 2009
Persistent link: https://www.econbiz.de/10003806821
Cover Image
Strategy content and the research process : a critique and commentary
Montgomery, Cynthia A.; Wernerfelt, Birger; … - 2010
Persistent link: https://www.econbiz.de/10003888604
Cover Image
What is an attractive industry?
Wernerfelt, Birger; Montgomery, Cynthia A. - 2008
Persistent link: https://www.econbiz.de/10003653476