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Marketingmanagement
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Keller, Kevin Lane
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Marketing strategy processes and tools
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Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
9
The impact of theory on representations of the consumer and the marketing organisation
7
International marketing ; Vol. 1
5
Marketing-mix strategies - product strategy and promotion strategy
5
The evolution of integrated marketing communications : the customer-driven marketplace
5
International marketing ; Vol. 3
4
Major theoretical debates and contemporary issues in marketing theory
4
Nonprofit marketing : sectoral applications
4
The evolution of nonprofit marketing
4
Evolving and emerging issues in marketing strategy
3
International marketing ; Vol. 2
3
SAGE directions in organization studies ; Vol. 2
3
The evolution of brands : from signals of quality to storehouses of trust
3
The nature and scope of marketing research
3
Brand management ; Vol. 1
2
History of marketing thought ; Volume 3
2
Key debates and contemporary issues in nonprofit marketing
2
Michael Porter ; Vol. 1
2
Michael Porter ; Vol. 4
2
Relational and functional integration
2
Small business and entrepreneurship ; Vol. 4
2
Strategic sales and strategic marketing
2
Brand management ; Vol. 2
1
Brand management ; Vol. 3
1
Corporate brand and corporate reputation
1
Cross-cultural and critical perspectives on brands
1
Executing strategy for business results
1
Fundamentals of business strategy ; Vol. 4
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History of marketing thought ; Volume 1
1
Ideas with impact
1
International themes in business law ; Vol. 5
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Legends in marketing
1
Macromarketing - a global focus ; Vol. 2
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ECONIS (ZBW)
127
Showing
1
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127
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1
Varieties of discourse : on the study of organizations through discourse analysis
Alvesson, Mats
;
Karreman, Dan
-
2010
Persistent link: https://www.econbiz.de/10003929908
Saved in:
2
Discourse analysis in organization studies : the case for critical realism
Fairclough, Norman
-
2010
Persistent link: https://www.econbiz.de/10003929911
Saved in:
3
Organizational context and the discursive construction of organizing
Sillince, John A.
-
2010
Persistent link: https://www.econbiz.de/10003929921
Saved in:
4
Narratives of change : discourse, technology and organization
Doolin, Bill
-
2008
Persistent link: https://www.econbiz.de/10003763464
Saved in:
5
The European conflict-of-corporate-laws revolution : Überseering, Inspire Art and beyond
Ebke, Werner F.
-
2007
Persistent link: https://www.econbiz.de/10003713749
Saved in:
6
Serving public needs through nonprofit organizations : alternatives to government intervention
Hochban, Jacquelyn
-
2008
Persistent link: https://www.econbiz.de/10003717561
Saved in:
7
Marketing the fine and performing
arts
: what has marketing done for the
arts
lately?
Thomas, Edward G.
;
Cutler, Bob D.
-
2008
Persistent link: https://www.econbiz.de/10003717586
Saved in:
8
Crisis in the
arts
: the marketing response
Scheff, Joanne
;
Kotler, Philip
-
2008
Persistent link: https://www.econbiz.de/10003717590
Saved in:
9
Entrepreneurship and leadership in marketing the
arts
Colbert, François
-
2008
Persistent link: https://www.econbiz.de/10003717594
Saved in:
10
The powerful triangle of marketing data, managerial judgment, and marketing management support systems
Bruggen, Gerrit H. van
;
Smidts, Ale
;
Wierenga, Berend
-
2009
Persistent link: https://www.econbiz.de/10003794177
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