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In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian - 2007
Persistent link: https://www.econbiz.de/10003377346
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Major theoretical debates and contemporary issues in marketing theory
Maclaran, Pauline (contributor) - 2008
Persistent link: https://www.econbiz.de/10003605084
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Research methodology : research design and data analysis
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009299963
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Management information systems, technology, and marketing
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009301066
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HBR's 10 must reads on strategic marketing
2013
Persistent link: https://www.econbiz.de/10009725320
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Culturally-sensitive models of family business in Anglo region : a compendium using the globe paradigm
Gupta, Vipin (contributor) - 2008
Persistent link: https://www.econbiz.de/10003759021
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Entrepreneurial development in a second-generation family firm
Fletcher, Denise E. - In: Culturally-sensitive models of family business in Anglo …, (pp. 176-194). 2008
Persistent link: https://www.econbiz.de/10003788016
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Are family businesses really different? : European experiences from STRATOS
Donckels, Rik Redder; Fröhlich, Erwin A. - In: Family business, (pp. 39-50). 2008
Persistent link: https://www.econbiz.de/10003777068
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Brand management
Dall'Olmo Riley, Francesca (contributor) - 2010
Persistent link: https://www.econbiz.de/10003838866
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Brand management ; Vol. 1
Dall'Olmo Riley, Francesca (contributor) - 2010
Persistent link: https://www.econbiz.de/10003911644