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Marketing theory : philosophy...
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Marketing theory
180
Marketingtheorie
180
USA
70
United States
70
Economists
33
Ökonomen
33
History of economic thought
29
Ökonomische Ideengeschichte
29
Market research
21
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21
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18
Marketingmanagement
18
Consumer behaviour
17
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17
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12
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11
Nonprofit-Marketing
11
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9
Internationales Marketing
9
Scientific method
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8
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8
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7
Erkenntnistheorie
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Social marketing
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Lieferantenmanagement
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Social values
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Bibliometrics
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Bibliometrie
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Frauen
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Gender Economics
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Gender economics
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Marktmechanismus
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11
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1,233
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1,233
Aufsatz im Buch
557
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557
Collection of articles of several authors
203
Sammelwerk
203
Hochschulschrift
191
Graue Literatur
188
Non-commercial literature
188
Lehrbuch
182
Textbook
166
Thesis
156
Working Paper
121
Arbeitspapier
117
Konferenzschrift
85
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81
Bibliografie enthalten
67
Bibliography included
67
Conference proceedings
56
Festschrift
42
Glossar enthalten
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Glossary included
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34
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34
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27
Sammlung
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Case study
24
Fallstudie
24
Handbook
18
Handbuch
18
Mehrbändiges Werk
18
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18
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10
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10
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10
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9
Dissertation u.a. Prüfungsschriften
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8
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English
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Jones, D. G. Brian
9
Tadajewski, Mark
9
Dixon, Donald F.
7
Hyman, Michael R.
5
O'Shaughnessy, John
5
Ozanne, Julie L.
5
Shaw, Eric H.
5
Kotler, Philip
4
Levy, Sidney J.
4
Andreasen, Alan R.
3
Bagozzi, Richard P.
3
Bristor, Julia M.
3
Dobscha, Susan
3
Fischer, Eileen
3
Hollander, Stanley C.
3
Håkansson, Håkan
3
Malhotra, Naresh K.
3
Monieson, David D.
3
Webster, Frederick E.
3
Agarwal, James
2
Alderson, Wroe
2
Anderson, Paul F.
2
Bartels, Robert
2
Converse, Paul D.
2
Copeland, Melvin T.
2
Cox, Reavis
2
Grönroos, Christian
2
Hastings, Gerard
2
Lock, Andrew
2
Lusch, Robert F.
2
Maclaran, Pauline
2
McDonagh, Pierre
2
Moore, Elizabeth S.
2
Murray, Jeff B.
2
Prothero, Andrea
2
Saren, Michael
2
Sheth, Jagdish N.
2
Vargo, Stephen L.
2
Wilkie, William L.
2
Zinkhan, George M.
2
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History of marketing thought ; Volume 1
28
History of marketing thought ; Volume 2
24
Major theoretical debates and contemporary issues in marketing theory
18
The development of marketing theory and its philosophical underpinnings
17
The impact of theory on representations of the consumer and the marketing organisation
15
The evolution of nonprofit marketing
11
History of marketing thought ; Volume 3
9
The development of critical perspectives in marketing
8
Nonprofit marketing : sectoral applications
7
Sage library in marketing
6
Theoretical and empirical perspectives in critical marketing studies
5
Critical marketing : issues in contemporary marketing
3
The nature and scope of marketing research
3
International marketing ; Vol. 1
2
International marketing ; Vol. 2
2
Legends in marketing
2
Macromarketing - a global focus ; Vol. 1
2
Macromarketing - a global focus ; Vol. 4
2
Marketing-mix strategies - product strategy and promotion strategy
2
Qualitative marketing research : approaches, techniques and analysis
2
SAGE library in marketing
2
Brand management ; Vol. 2
1
Change management ; Vol. 3
1
Key debates and contemporary issues in nonprofit marketing
1
Macromarketing - a global focus ; Vol. 2
1
Marketing strategy processes and tools
1
Quantitative marketing techniques and analyses
1
Relational and functional integration
1
The evolution of brands : from signals of quality to storehouses of trust
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
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ECONIS (ZBW)
180
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Melvin T. Copeland 1884-
McNair, Malcolm P.
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2008
Persistent link: https://www.econbiz.de/10003643866
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62
Henry E.Erdmann
Mehren, George L.
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2008
Persistent link: https://www.econbiz.de/10003643870
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63
Edward A. Filene and Lincoln Filene
Bloomfield, Daniel
-
2008
Persistent link: https://www.econbiz.de/10003643874
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64
Benjamin Horace Hibbard
Erdman, Henry E.
-
2008
Persistent link: https://www.econbiz.de/10003643876
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65
George Burton Hotchkiss
Lucas, D. B.
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2008
Persistent link: https://www.econbiz.de/10003643878
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66
Leverett Samuel Lyon
Engle, N. H.
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2008
Persistent link: https://www.econbiz.de/10003643883
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67
Harold H.Maynard
Beckman, Theodore N.
-
2008
Persistent link: https://www.econbiz.de/10003643885
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68
Edwin Griswold Nourse
Grether, Ewald Theophilus
-
2008
Persistent link: https://www.econbiz.de/10003643986
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69
Paul Henry Nystrom 1878 - 1969
Duncan, Delbert J.
-
2008
Persistent link: https://www.econbiz.de/10003643990
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70
Charles Coolidge Parlin
Alderson, Wroe
-
2008
Persistent link: https://www.econbiz.de/10003643994
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