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Marketing theory : philosophy...
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Marketing theory
180
Marketingtheorie
180
USA
70
United States
70
Economists
33
Ökonomen
33
History of economic thought
29
Ökonomische Ideengeschichte
29
Market research
21
Marktforschung
21
Marketing management
18
Marketingmanagement
18
Consumer behaviour
17
Konsumentenverhalten
17
Marketing
12
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11
Nonprofit-Marketing
11
International marketing
9
Internationales Marketing
9
Scientific method
8
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8
Theory
8
Wissenschaftliche Methode
8
Epistemology
7
Erkenntnistheorie
7
Dienstleistungsmarketing
6
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6
Social Marketing
6
Social marketing
6
Lieferantenmanagement
5
Social values
5
Soziale Werte
5
Supplier relationship management
5
Bibliometrics
4
Bibliometrie
4
Frauen
4
Gender Economics
4
Gender economics
4
Market mechanism
4
Marktmechanismus
4
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Article
169
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11
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Reprint
Article in journal
1,233
Aufsatz in Zeitschrift
1,233
Aufsatz im Buch
557
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557
Collection of articles of several authors
203
Sammelwerk
203
Hochschulschrift
191
Graue Literatur
188
Non-commercial literature
188
Lehrbuch
182
Textbook
166
Thesis
156
Working Paper
121
Arbeitspapier
117
Konferenzschrift
85
Aufsatzsammlung
81
Bibliografie enthalten
67
Bibliography included
67
Conference proceedings
56
Festschrift
42
Glossar enthalten
40
Glossary included
40
Biografie
34
Biography
34
Collection of articles written by one author
27
Sammlung
27
Case study
24
Fallstudie
24
Handbook
18
Handbuch
18
Mehrbändiges Werk
18
Multi-volume publication
18
Conference paper
10
Einführung
10
Konferenzbeitrag
10
Bibliografie
9
Dissertation u.a. Prüfungsschriften
8
Systematic review
8
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English
180
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Jones, D. G. Brian
9
Tadajewski, Mark
9
Dixon, Donald F.
7
Hyman, Michael R.
5
O'Shaughnessy, John
5
Ozanne, Julie L.
5
Shaw, Eric H.
5
Kotler, Philip
4
Levy, Sidney J.
4
Andreasen, Alan R.
3
Bagozzi, Richard P.
3
Bristor, Julia M.
3
Dobscha, Susan
3
Fischer, Eileen
3
Hollander, Stanley C.
3
Håkansson, Håkan
3
Malhotra, Naresh K.
3
Monieson, David D.
3
Webster, Frederick E.
3
Agarwal, James
2
Alderson, Wroe
2
Anderson, Paul F.
2
Bartels, Robert
2
Converse, Paul D.
2
Copeland, Melvin T.
2
Cox, Reavis
2
Grönroos, Christian
2
Hastings, Gerard
2
Lock, Andrew
2
Lusch, Robert F.
2
Maclaran, Pauline
2
McDonagh, Pierre
2
Moore, Elizabeth S.
2
Murray, Jeff B.
2
Prothero, Andrea
2
Saren, Michael
2
Sheth, Jagdish N.
2
Vargo, Stephen L.
2
Wilkie, William L.
2
Zinkhan, George M.
2
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History of marketing thought ; Volume 1
28
History of marketing thought ; Volume 2
24
Major theoretical debates and contemporary issues in marketing theory
18
The development of marketing theory and its philosophical underpinnings
17
The impact of theory on representations of the consumer and the marketing organisation
15
The evolution of nonprofit marketing
11
History of marketing thought ; Volume 3
9
The development of critical perspectives in marketing
8
Nonprofit marketing : sectoral applications
7
Sage library in marketing
6
Theoretical and empirical perspectives in critical marketing studies
5
Critical marketing : issues in contemporary marketing
3
The nature and scope of marketing research
3
International marketing ; Vol. 1
2
International marketing ; Vol. 2
2
Legends in marketing
2
Macromarketing - a global focus ; Vol. 1
2
Macromarketing - a global focus ; Vol. 4
2
Marketing-mix strategies - product strategy and promotion strategy
2
Qualitative marketing research : approaches, techniques and analysis
2
SAGE library in marketing
2
Brand management ; Vol. 2
1
Change management ; Vol. 3
1
Key debates and contemporary issues in nonprofit marketing
1
Macromarketing - a global focus ; Vol. 2
1
Marketing strategy processes and tools
1
Quantitative marketing techniques and analyses
1
Relational and functional integration
1
The evolution of brands : from signals of quality to storehouses of trust
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
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ECONIS (ZBW)
180
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71
Stanley B. Resor 1879 - 1962
Jacobs, Laurence Wile
-
2008
Persistent link: https://www.econbiz.de/10003643998
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72
Clarence Saunders 1881 - 1953
Rockwood, Persis Emmett
-
2008
Persistent link: https://www.econbiz.de/10003644001
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73
Walter Dill Scott : pioneer industrial psychologist
Lynch, Edmund C.
-
2008
Persistent link: https://www.econbiz.de/10003644009
Saved in:
74
Arch W. Shaw
Copeland, Melvin T.
-
2008
Persistent link: https://www.econbiz.de/10003644020
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75
Daniel Starch
Borden, Neil H.
-
2008
Persistent link: https://www.econbiz.de/10003644023
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76
Harry R.Tosdal
Cunningham, Ross M.
-
2008
Persistent link: https://www.econbiz.de/10003644028
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77
Roland S. Vaile
Grether, E. T.
-
2008
Persistent link: https://www.econbiz.de/10003644042
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78
Louis D. H. Weld
Cowan, Donald R. G.
-
2008
Persistent link: https://www.econbiz.de/10003644050
Saved in:
79
Simon Litman (1873 - 1965) : pioneer marketing scholar
Jones, D. G. Brian
-
2008
Persistent link: https://www.econbiz.de/10003644057
Saved in:
80
Theodore N. Beckman (1895 - 1973) : external manifestations of the man
Jones, D. G. Brian
-
2008
Persistent link: https://www.econbiz.de/10003644063
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