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Erdem, Tülin
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Kariyawasam, Rohan
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Benet-Martínez, Verónica
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The evolution of brands : from signals of quality to storehouses of trust
17
Cross-cultural and critical perspectives on brands
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Brand management ; Vol. 3
13
Brand management ; Vol. 2
12
Measuring and managing brands
10
The impact of theory on representations of the consumer and the marketing organisation
9
Brand management ; Vol. 4
8
Qualitative marketing research : approaches, techniques and analysis
8
Strategic information systems ; Vol. 3
8
Transforming e-business practices and applications : emerging technologies and concepts
8
Brand management ; Vol. 1
6
Corporate brand and corporate reputation
5
Michael Porter ; Vol. 1
5
SAGE benchmarks in culture and society
5
Exotic preferences : behavioral economics and human motivation
4
International marketing ; Vol. 2
4
Major theoretical debates and contemporary issues in marketing theory
4
Marketing-mix strategies - product strategy and promotion strategy
4
Strategic information systems ; Vol. 2
4
The nature and scope of marketing research
4
Theoretical and empirical perspectives in critical marketing studies
4
Evolving and emerging issues in marketing strategy
3
Information systems, globalization and developing countries
3
Legends in marketing
3
Macromarketing - a global focus ; Vol. 4
3
Small business and entrepreneurship ; Vol. 1
3
The merger and acquisition process
3
Benefit-cost analysis ; Vol. 2
2
Business ethics and strategy ; Vol. 2
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Crisis management ; Vol. 2
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Critical marketing : issues in contemporary marketing
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Harvard business review on pricing
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ECONIS (ZBW)
272
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272
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1
E-business
decision
making by agreement
Tastle, William J.
;
Wierman, Mark J.
- In:
Transforming e-business practices and applications : …
,
(pp. 62-71)
.
2010
Persistent link: https://www.econbiz.de/10003925111
Saved in:
2
Transforming e-business practices and applications : emerging technologies and concepts
Lee, In
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003890016
Saved in:
3
Nibbling, sniping, and the role of uncertainty in second-price, hard-close internet auctions : empirical evidence from Ebay
Friesner, Dan
;
Bozman, Carl S.
;
McPherson, Matthew Q.
- In:
Transforming e-business practices and applications : …
,
(pp. 177-190)
.
2010
Persistent link: https://www.econbiz.de/10003925142
Saved in:
4
Nonparametric
decision
support systems in medical diagnosis : modeling pulmonary embolism
Walczak, Steven
;
Brimhall, Bradley B.
;
Lefkowitz, Jerry B.
-
2010
Persistent link: https://www.econbiz.de/10003910852
Saved in:
5
How well do e-commerce web sites support compensatory and non-compensatory
decision
strategies? : an exploratory study
Gudigantala, Naveen
;
Song, Jaeki
;
Jones, Donald R.
-
2010
Persistent link: https://www.econbiz.de/10003910977
Saved in:
6
Segmenting cyberspace : a customer typology for the internet
Barnes, Stuart J.
-
2008
Persistent link: https://www.econbiz.de/10003657602
Saved in:
7
A bias in the prediction of tastes
Loewenstein, George F.
;
Adler, Daniel
- In:
Exotic preferences : behavioral economics and human …
,
(pp. 313-324)
.
2008
Persistent link: https://www.econbiz.de/10003729572
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8
The digital enterprise : how to reshape your business for a connected world
Carr, Nicholas G.
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001541936
Saved in:
9
The airline business in the twenty-first century
Doganis, Rigas
-
2001
Persistent link: https://www.econbiz.de/10001486441
Saved in:
10
The WTO, intellectual property, e-commerce and the Internet
Kariyawasam, Rohan
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003799161
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