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Marketing theory
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Jones, D. G. Brian
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Tadajewski, Mark
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Hyman, Michael R.
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O'Shaughnessy, John
5
Ozanne, Julie L.
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Shaw, Eric H.
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Kotler, Philip
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Levy, Sidney J.
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Andreasen, Alan R.
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Bagozzi, Richard P.
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Bristor, Julia M.
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Budhwar, Pawan S.
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Dobscha, Susan
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Fischer, Eileen
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Hollander, Stanley C.
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Håkansson, Håkan
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Malhotra, Naresh K.
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Monieson, David D.
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Sparrow, Paul R.
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Webster, Frederick E.
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Maclaran, Pauline
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McDonagh, Pierre
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History of marketing thought ; Volume 1
28
History of marketing thought ; Volume 2
24
Major theoretical debates and contemporary issues in marketing theory
18
The development of marketing theory and its philosophical underpinnings
17
The impact of theory on representations of the consumer and the marketing organisation
15
The evolution of nonprofit marketing
11
History of marketing thought ; Volume 3
9
The development of critical perspectives in marketing
8
Cross-cultural human resource management
7
Nonprofit marketing : sectoral applications
7
Cross-national comparative human resource management
6
Sage library in marketing
6
Methodological considerations
5
Theoretical and empirical perspectives in critical marketing studies
5
Foundations of cross cultural management ; Vol. 1
4
Social constructionist research methodologies
4
Critical marketing : issues in contemporary marketing
3
International marketing ; Vol. 1
3
Qualitative marketing research : approaches, techniques and analysis
3
The nature and scope of marketing research
3
International marketing ; Vol. 2
2
Legends in marketing
2
Macromarketing - a global focus ; Vol. 1
2
Macromarketing - a global focus ; Vol. 4
2
Marketing-mix strategies - product strategy and promotion strategy
2
SAGE library in marketing
2
Brand management ; Vol. 2
1
Change management ; Vol. 3
1
Critical perspectives on business and management
1
Cross-cultural and critical perspectives on brands
1
Information systems infrastructure
1
International HRM: the MNE perspective
1
Key debates and contemporary issues in nonprofit marketing
1
Macromarketing - a global focus ; Vol. 2
1
Marketing strategy processes and tools
1
Neo-empiricism : inductive research methodologies
1
New directions in organizational behavior ; Vol. 3
1
Quantitative marketing techniques and analyses
1
Relational and functional integration
1
The evolution of brands : from signals of quality to storehouses of trust
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ECONIS (ZBW)
214
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1
Compensation strategies in a global context
Gomez-Mejia, Luis R.
;
Welbourne, Theresa
-
2009
Persistent link: https://www.econbiz.de/10003824739
Saved in:
2
The cross-cultural puzzle of international human resource management
Laurent, André
-
2009
Persistent link: https://www.econbiz.de/10003824908
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3
A theory of cultural values and some implications for work
Schwartz, Shalom H.
-
2009
Persistent link: https://www.econbiz.de/10003824918
Saved in:
4
Cultural intelligence : is such a capacity credible?
Hampden-Turner, Charles
;
Trompenaars, Fons
-
2009
Persistent link: https://www.econbiz.de/10003825144
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5
Hofstede's model of national cultural differences and their consequences : a triumph of faith - a failure of analysis
McSweeney, Brendan
-
2009
Persistent link: https://www.econbiz.de/10003825147
Saved in:
6
Structural equivalence in multilevel research
Vijver, Fons J. R. van de
;
Poortinga, Ype H.
-
2009
Persistent link: https://www.econbiz.de/10003825151
Saved in:
7
A dynamic, multi-level model of culture : from the micro level of the individual to the macro level of a global culture
Erez, Miriam
;
Gati, Efrat
-
2009
Persistent link: https://www.econbiz.de/10003825155
Saved in:
8
Contextual influence on culture research : shifting assumptions for new workplace realities
Sackmann, Sonja A.
;
Phillips, Margaret E.
-
2009
Persistent link: https://www.econbiz.de/10003825156
Saved in:
9
Towards a "European" model of human resource management
Brewster, Chris
-
2009
Persistent link: https://www.econbiz.de/10003825165
Saved in:
10
Rethinking comparative and cross-national human resource management research
Budhwar, Pawan S.
;
Debrah, Yaw A.
-
2009
Persistent link: https://www.econbiz.de/10003825168
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