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Brand management ; Vol. 2
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Dimensions of brand personality
Aaker, Jennifer
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2009
Persistent link: https://www.econbiz.de/10003784566
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Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
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2009
Persistent link: https://www.econbiz.de/10003785277
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Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
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2010
Persistent link: https://www.econbiz.de/10003924374
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When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
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2010
Persistent link: https://www.econbiz.de/10003924379
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