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Consumer behaviour
182
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Reprint
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64,010
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10,392
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9,669
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8,320
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7,715
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3,960
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2,730
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Keller, Kevin Lane
6
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Elliott, Richard
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Hill, Ronald Paul
4
Tadajewski, Mark
4
Aaker, Jennifer
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Dobscha, Susan
3
Ehrenberg, Andrew S. C.
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Erdem, Tülin
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Fournier, Susan
3
Kariyawasam, Rohan
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Malhotra, Naresh K.
3
Ozanne, Julie L.
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Schmitt, Bernd
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Sheth, Jagdish N.
3
Valenzuela, Ana
3
Batra, Rajeev
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Brown, Tom
2
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2
Foxall, Gordon R.
2
Garolera, Jordi
2
Holbrook, Morris B.
2
Holt, Douglas B.
2
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2
Milberg, Sandra J.
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O'Shaughnessy, John
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Sen, Sankar
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2
Swait, Joffre
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2
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The evolution of brands : from signals of quality to storehouses of trust
17
Cross-cultural and critical perspectives on brands
16
Brand management ; Vol. 3
13
Brand management ; Vol. 2
12
Measuring and managing brands
10
Brand management ; Vol. 4
8
Qualitative marketing research : approaches, techniques and analysis
8
The impact of theory on representations of the consumer and the marketing organisation
8
Transforming e-business practices and applications : emerging technologies and concepts
8
Brand management ; Vol. 1
6
Exotic preferences : behavioral economics and human motivation
6
Strategic information systems ; Vol. 3
6
Corporate brand and corporate reputation
5
SAGE benchmarks in culture and society
5
International marketing ; Vol. 2
4
Marketing-mix strategies - product strategy and promotion strategy
4
Theoretical and empirical perspectives in critical marketing studies
4
Evolving and emerging issues in marketing strategy
3
Information systems, globalization and developing countries
3
Legends in marketing
3
Macromarketing - a global focus ; Vol. 4
3
Major theoretical debates and contemporary issues in marketing theory
3
New directions in organizational behavior ; Vol. 3
3
Crisis management ; Vol. 3
2
Critical marketing : issues in contemporary marketing
2
Critical perspectives on business and management
2
Developmental challenges in marketing research
2
Discovering leadership
2
Ethics, environment and social impacts
2
Global-local consumption
2
Harvard business review on pricing
2
History of marketing thought ; Volume 3
2
Individual perspectives
2
International marketing ; Vol. 3
2
Key debates and contemporary issues in nonprofit marketing
2
Macromarketing - a global focus ; Vol. 2
2
Marketing-mix strategies - distribution strategy and pricing strategy
2
Michael Porter ; Vol. 1
2
Modern perspectives on entrepreneurship : [the latest advances in entrepreneurship research by some of the leading minds in the field]
2
New directions in organizational behavior ; Vol. 2
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ECONIS (ZBW)
240
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1
E-consumer behaviour : past, present and future trajectories of an evolving retail revolution
Bourlakis, Michael
;
Papagiannidis, S.
;
Fox, Helen
- In:
Transforming e-business practices and applications : …
,
(pp. 1-12)
.
2010
Persistent link: https://www.econbiz.de/10003924989
Saved in:
2
Perceived risk for multiple services in the consumer buying cycle
Cunningham, Lawrence F.
;
Gerlach, James
;
Harper, Michael D.
- In:
Information systems and new applications in the service …
,
(pp. 309-323)
.
2011
Persistent link: https://www.econbiz.de/10009124068
Saved in:
3
Performance evaluation of consumer decision support systems
Zhang, Jiyong
;
Pu, Pearl
-
2010
Persistent link: https://www.econbiz.de/10003910807
Saved in:
4
Nonparametric decision support systems in medical diagnosis : modeling pulmonary embolism
Walczak, Steven
;
Brimhall, Bradley B.
;
Lefkowitz, Jerry B.
-
2010
Persistent link: https://www.econbiz.de/10003910852
Saved in:
5
Indexicality and the verification function of irreplaceable possessions : a semiotic analysis
Grayson, Kent
;
Shulman, David
-
2009
Persistent link: https://www.econbiz.de/10003784618
Saved in:
6
Nostalgic bonding : exploring the role of nostalgia in the consumption experiences
Holbrook, Morris B.
;
Schindler, Robert M.
-
2009
Persistent link: https://www.econbiz.de/10003784636
Saved in:
7
Transforming e-business practices and applications : emerging technologies and concepts
Lee, In
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003890016
Saved in:
8
Nibbling, sniping, and the role of uncertainty in second-price, hard-close internet auctions : empirical evidence from Ebay
Friesner, Dan
;
Bozman, Carl S.
;
McPherson, Matthew Q.
- In:
Transforming e-business practices and applications : …
,
(pp. 177-190)
.
2010
Persistent link: https://www.econbiz.de/10003925142
Saved in:
9
How well do e-commerce web sites support compensatory and non-compensatory decision strategies? : an exploratory study
Gudigantala, Naveen
;
Song, Jaeki
;
Jones, Donald R.
-
2010
Persistent link: https://www.econbiz.de/10003910977
Saved in:
10
Segmenting cyberspace : a customer typology for the internet
Barnes, Stuart J.
-
2008
Persistent link: https://www.econbiz.de/10003657602
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