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The service brand as relationships builder
Dall'Olmo Riley, Francesca; De Chernatony, Leslie - 2010
Persistent link: https://www.econbiz.de/10003922792
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Consumers and their brands : developing relationship theory in consumer research
Fournier, Susan - 2010
Persistent link: https://www.econbiz.de/10003924377
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Brand popularity, country image and market share : an empirical study
Kim, Chung Koo; Chung, Jay Young - 2008
Persistent link: https://www.econbiz.de/10003656235
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Industrial source loyalty
Wind, Yoram - 2008
Persistent link: https://www.econbiz.de/10003727052
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Living the brand at Airtours Holidays : making the connection between brand, culture and employee satisfaction
Bungay Stanier, Michael - 2009
Persistent link: https://www.econbiz.de/10003785206
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The service brand and the service-dominant logic : missing fundamentals premise or the need for stronger theory?
Brodie, Roderick J.; Glynn, Mark S.; Little, Victoria - 2009
Persistent link: https://www.econbiz.de/10003836347
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Brand communities and new product adoption : the influence and limits of oppositional loyalty
Thompson, Scott A.; Sinha, Rajiv K. - 2010
Persistent link: https://www.econbiz.de/10003924383
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Effects of global market conditions on brand image customization and brand performance
Roth, Martin S. - 2008
Persistent link: https://www.econbiz.de/10003656328
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Cross-cultural and critical perspectives on brands
Elliott, Richard (contributor) - 2009
Persistent link: https://www.econbiz.de/10003784485
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Building strong brands
Aaker, David A. - 2009
Persistent link: https://www.econbiz.de/10003784498