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Consumer behaviour
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5
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4
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Grönroos, Christian
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Hill, Ronald Paul
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Malhotra, Naresh K.
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Peterson, Mark F.
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Shenkar, Oded
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Tadajewski, Mark
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Triandis, Harry Charalambos
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Aaker, Jennifer
3
Dobscha, Susan
3
Ehrenberg, Andrew S. C.
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Erdem, Tülin
3
Fournier, Susan
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Monroe, Kent B.
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Morris, Michael W.
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Noorderhaven, Niels G.
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Ozanne, Julie L.
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Schmitt, Bernd
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Cross-cultural and critical perspectives on brands
18
The evolution of brands : from signals of quality to storehouses of trust
17
Brand management ; Vol. 3
13
Foundations of cross cultural management ; Vol. 4
13
Brand management ; Vol. 2
12
The impact of culture (continued)
12
Measuring and managing brands
11
The impact of culture
11
Corporate brand and corporate reputation
9
The impact of theory on representations of the consumer and the marketing organisation
9
Theoretical foundations, critiques & developments
9
Brand management ; Vol. 4
8
Foundations of cross cultural management ; Vol. 3
8
Qualitative marketing research : approaches, techniques and analysis
8
Critical perspectives on business and management
7
Methodological considerations
7
Brand management ; Vol. 1
6
Cross-cultural human resource management
6
Managing cultural differences
6
Marketing-mix strategies - product strategy and promotion strategy
6
International marketing ; Vol. 2
5
Legends in marketing
5
SAGE benchmarks in culture and society
5
Entrepreneurship and culture
4
Foundations of cross cultural management ; Vol. 1
4
History of marketing thought ; Volume 3
4
Marketing-mix strategies - distribution strategy and pricing strategy
4
Strategic information systems ; Vol. 3
4
Theoretical and empirical perspectives in critical marketing studies
4
Transforming e-business practices and applications : emerging technologies and concepts
4
Ethics, environment and social impacts
3
Foundations of cross cultural management ; Vol. 2
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Global-local consumption
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International marketing ; Vol. 3
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Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
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Sage library in marketing
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ECONIS (ZBW)
345
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1
Cultures of
cosmopolitanism
Szerszynski, Bronislaw
;
Urry, John
-
2010
Persistent link: https://www.econbiz.de/10003916014
Saved in:
2
Should national culture matter?
Cowen, Tyler
-
2007
Persistent link: https://www.econbiz.de/10003554968
Saved in:
3
Is "culture" a justifiable variable for market segmentation? : a cross-cultural example
Lindridge, Andrew
;
Dibb, Sally
-
2009
Persistent link: https://www.econbiz.de/10003785620
Saved in:
4
Cross-cultural and critical perspectives on brands
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784485
Saved in:
5
Why do brands cause trouble? : a dialectical theory of consumer culture and branding
Holt, Douglas B.
-
2009
Persistent link: https://www.econbiz.de/10003784803
Saved in:
6
The influence of culture on consumer impulsive buying behavior
Kacen, Jacqueline J.
;
Lee, Julia Anne
-
2009
Persistent link: https://www.econbiz.de/10003785560
Saved in:
7
Cultural differences in consumer impatience
Chen, Haipeng
;
Ng, Sharon
;
Rao, Akshay R.
-
2009
Persistent link: https://www.econbiz.de/10003785566
Saved in:
8
Can culture affect prices? : a cross-cultural study of shopping and retail prices
Ackerman, David
;
Tellis, Gerard J.
-
2009
Persistent link: https://www.econbiz.de/10003785570
Saved in:
9
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
10
Right appeals for the "right self" : connectedness-separateness self-schema and cross-cultural persuasion
Wang, Charlie C. L.
-
2009
Persistent link: https://www.econbiz.de/10003785625
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