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On "brand" : whether a semioti...
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ECONIS (ZBW)
545
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1
When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
Saved in:
2
A communication-based
marketing
model for managing relationships
Duncan, Tom
;
Moriarty, Sandra E.
-
2009
Persistent link: https://www.econbiz.de/10003784577
Saved in:
3
Brand
popularity, country image and market share : an empirical study
Kim, Chung Koo
;
Chung, Jay Young
-
2008
Persistent link: https://www.econbiz.de/10003656235
Saved in:
4
The impact of theory on representations of the consumer and the
marketing
organisation
Maclaran, Pauline
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003605099
Saved in:
5
Building strong brands
Aaker, David A.
-
2009
Persistent link: https://www.econbiz.de/10003784498
Saved in:
6
Strategic
brand
concept-image management
Park, C. Whan
;
Jaworski, Bernard J.
;
MacInnis, Deborah J.
-
2010
Persistent link: https://www.econbiz.de/10003924111
Saved in:
7
Cross-cultural and critical perspectives on brands
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784485
Saved in:
8
The process of negotiating
brand
meaning : a symbolic interactionist perspective
Ligas, Mark
;
Cotte, June
-
2009
Persistent link: https://www.econbiz.de/10003784633
Saved in:
9
Children's relationships with brands : "true love" or "one-night" stand?
Ji, Mindy F.
-
2009
Persistent link: https://www.econbiz.de/10003784634
Saved in:
10
Understanding, measuring, and using
brand
equity
Dyson, Paul
;
Farr, Andy
;
Hollis, Nigel S.
-
2009
Persistent link: https://www.econbiz.de/10003784813
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