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Game theory : critical concepts in the social sciences
Baruphakēs, Giannēs (contributor);  … - 2001
Persistent link: https://www.econbiz.de/10001595526
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Marketing strategy : an assessment of the state of the field and outlook
Varadarajan, P. Rajan; Jayachandran, Satish - 2009
Persistent link: https://www.econbiz.de/10003837010
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Using advertising alliances for new product introduction : interactions between product complementarity and promotional strategies
Samu, Sridhar; Krishnan, H. Shanker; Smith, Robert E. - 2010
Persistent link: https://www.econbiz.de/10003924405
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Reaching beyond the family : new nongovernmental organization alliances for global poverty alleviation and emergency response
Lindenberg, Marc - 2008
Persistent link: https://www.econbiz.de/10003717742
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Alliances and ethics in social marketing
Andreasen, Alan R.; Drumwright, Minette E. - 2008
Persistent link: https://www.econbiz.de/10003718266
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A note on the dynamics of learning alliances : competition, cooperation, and relative scope
Inkpen, Andrew C. - 2009
Persistent link: https://www.econbiz.de/10003787008
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Cross-border alliances : advice from the executive suite
Jagersma, Pieter Klaas - 2009
Persistent link: https://www.econbiz.de/10003787010
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Learning and knowledge acquisition through international strategic alliances
Inkpen, Andrew C. - 2009
Persistent link: https://www.econbiz.de/10003787020
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Do firms learn to create value? : the case of alliances
Anand, Bharat N.; Khanna, Tarun - 2009
Persistent link: https://www.econbiz.de/10003787034
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The global logic of strategic alliances
Ohmae, Kenichi; Verbeke, Alain - 2009
Persistent link: https://www.econbiz.de/10003787055