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Intimacies, critical consumpti...
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Consumer behaviour
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Brand management
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Reprint
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10,785
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5,653
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Keller, Kevin Lane
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Warde, Alan
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Elliott, Richard
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Hill, Ronald Paul
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Tadajewski, Mark
4
Aaker, Jennifer
3
Dobscha, Susan
3
Ehrenberg, Andrew S. C.
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Erdem, Tülin
3
Fournier, Susan
3
Malhotra, Naresh K.
3
Ozanne, Julie L.
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Schmitt, Bernd
3
Sheth, Jagdish N.
3
Valenzuela, Ana
3
Batra, Rajeev
2
Belk, Russell W.
2
Benería, Lourdes
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Brown, Tom
2
Farr, Andy
2
Foxall, Gordon R.
2
Garolera, Jordi
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Holbrook, Morris B.
2
Holt, Douglas B.
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Loewenstein, George F.
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McCarthy, Michael S.
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Milberg, Sandra J.
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Monroe, Kent B.
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O'Shaughnessy, John
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Park, C. Whan
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Romaniuk, Jenni
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Sen, Sankar
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Swait, Joffre
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Thompson, Craig J.
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Wilk, Richard R.
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Zaltman, Gerald
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The evolution of brands : from signals of quality to storehouses of trust
17
Cross-cultural and critical perspectives on brands
16
Brand management ; Vol. 3
13
Brand management ; Vol. 2
12
Measuring and managing brands
10
Brand management ; Vol. 4
8
Qualitative marketing research : approaches, techniques and analysis
8
The impact of theory on representations of the consumer and the marketing organisation
8
Brand management ; Vol. 1
6
Corporate brand and corporate reputation
5
SAGE benchmarks in culture and society
5
International marketing ; Vol. 2
4
Marketing-mix strategies - product strategy and promotion strategy
4
The international library of critical writings in economics
4
Theoretical and empirical perspectives in critical marketing studies
4
An Elgar reference collection
3
Legends in marketing
3
Macromarketing - a global focus ; Vol. 4
3
Strategic information systems ; Vol. 3
3
Critical marketing : issues in contemporary marketing
2
Critical perspectives on business and management
2
Developmental challenges in marketing research
2
Ethics, environment and social impacts
2
Exotic preferences : behavioral economics and human motivation
2
Family business
2
Global-local consumption
2
History of marketing thought ; Volume 3
2
Marketing, ethics and society : critical reflections
2
Marketing-mix strategies - distribution strategy and pricing strategy
2
Michael Porter ; Vol. 1
2
Quantitative marketing techniques and analyses
2
The development of critical perspectives in marketing
2
The nature and scope of marketing research
2
Transforming e-business practices and applications : emerging technologies and concepts
2
An Elgar research collection
1
Business ethics and strategy ; Vol. 2
1
Crisis management ; Vol. 3
1
Equilibrium, trade, and growth : selected papers of Lionel W. McKenzie
1
Evaluating research and the question of criteriology
1
Evolving and emerging issues in marketing strategy
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ECONIS (ZBW)
196
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1
Analyzing changing consumption patterns with cohort analysis
Rentz, Joseph Ollie
;
Reynolds, Fred D.
;
Stout, Roy Gene
-
2009
Persistent link: https://www.econbiz.de/10003794511
Saved in:
2
Appreciation
Warde, Alan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008649244
Saved in:
3
Appropriation
Warde, Alan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008649247
Saved in:
4
Acquisition
Warde, Alan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008649254
Saved in:
5
Theoretical and historical approaches
Warde, Alan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008649259
Saved in:
6
Consumption
Warde, Alan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008649634
Saved in:
7
Lived effects of the contemporary economy : globalization, inequality and the consumer society
Storper, Michael
-
2010
Persistent link: https://www.econbiz.de/10003916330
Saved in:
8
Personal taste and family face : luxury consumption in Confucian and Western societies
Wong, Nancy Y.
;
Ahuvia, Aaron C.
-
2010
Persistent link: https://www.econbiz.de/10003922854
Saved in:
9
Live better by consumption less? : is there a "double dividend" in sustainable consumption?
Jackson, Tim
-
2009
Persistent link: https://www.econbiz.de/10003876824
Saved in:
10
Sustainable household consumption in Europe?
Fogh Mortensen, Lars
-
2009
Persistent link: https://www.econbiz.de/10003876826
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