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Consumer behaviour
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Keller, Kevin Lane
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Erdem, Tülin
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Malhotra, Naresh K.
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Benet-Martínez, Verónica
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Bhattacharya, C. B.
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Brown, Tom
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Garolera, Jordi
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The evolution of brands : from signals of quality to storehouses of trust
17
Cross-cultural and critical perspectives on brands
16
Brand management ; Vol. 3
13
Brand management ; Vol. 2
12
Measuring and managing brands
10
Brand management ; Vol. 4
8
Qualitative marketing research : approaches, techniques and analysis
8
The impact of theory on representations of the consumer and the marketing organisation
8
Brand management ; Vol. 1
6
Corporate brand and corporate reputation
5
SAGE benchmarks in culture and society
5
International marketing ; Vol. 2
4
Marketing-mix strategies - product strategy and promotion strategy
4
Theoretical and empirical perspectives in critical marketing studies
4
Legends in marketing
3
Macromarketing - a global focus ; Vol. 4
3
Strategic information systems ; Vol. 3
3
Critical marketing : issues in contemporary marketing
2
Critical perspectives on business and management
2
Developmental challenges in marketing research
2
Ethics, environment and social impacts
2
Exotic preferences : behavioral economics and human motivation
2
Global-local consumption
2
History of marketing thought ; Volume 3
2
Marketing-mix strategies - distribution strategy and pricing strategy
2
Michael Porter ; Vol. 1
2
Quantitative marketing techniques and analyses
2
The development of critical perspectives in marketing
2
The nature and scope of marketing research
2
Transforming e-business practices and applications : emerging technologies and concepts
2
An Elgar reference collection
1
Business ethics and strategy ; Vol. 1
1
Business ethics and strategy ; Vol. 2
1
Corporate social responsibility
1
Crisis management ; Vol. 3
1
Critical studies in economic institutions
1
Equilibrium, trade, and growth : selected papers of Lionel W. McKenzie
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ECONIS (ZBW)
186
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1
Credibility
, emotion or reason?
Maathuis, Onno
;
Rodenburg, John
;
Sikkel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003785042
Saved in:
2
Trust
Khalil, Elias L.
(
ed.
)
-
2003
Persistent link: https://www.econbiz.de/10001725861
Saved in:
3
Some companies are not honest about their environmental records
Mattera, Phil
- In:
Corporate social responsibility
,
(pp. 93-100)
.
2009
Persistent link: https://www.econbiz.de/10003858473
Saved in:
4
Recent developments in monetary policy ; Vol. 1
Chrystal, Alec
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003843544
Saved in:
5
Enterprise action for the common good : market limitations as strategic problems
Singer, Alan E.
-
2007
Persistent link: https://www.econbiz.de/10003924993
Saved in:
6
Elicitation of preferences
Fischhoff, Baruch
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009126866
Saved in:
7
Consumer behaviour analysis : critical perspectives on business and management
Foxall, Gordon R.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001584601
Saved in:
8
Managing product availability in an assemble-to-order supply chain with multiple customer segments
Ervolina, Thomas R.
;
Ettl, Markus
;
Lee, Young M.
; …
- In:
Supply chain planning : quantitative decision support …
,
(pp. 145-168)
.
2009
Persistent link: https://www.econbiz.de/10003825967
Saved in:
9
Emulation, imitation, and global consumerism
Wilk, Richard R.
-
2009
Persistent link: https://www.econbiz.de/10003785637
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10
Consumer ethics across cultures
Belk, Russell W.
;
Devinney, Timothy Michael
;
Eckhardt, Giana
-
2009
Persistent link: https://www.econbiz.de/10003785639
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