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Does market orientation matter? : a test of the relationship between positional advantage and performance
Hult, G. Tomas M.; Ketchen, David J. - 2009
Persistent link: https://www.econbiz.de/10003835929
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A synthesis of contemporary market orientation perspectives
Lafferty, Barbara A.; Hult, G. Tomas M. - 2009
Persistent link: https://www.econbiz.de/10003835826
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NATID : the development and application of a national identity measure for use in international marketing
Keillor, Bruce D.; Hult, G. Tomas M.; Erffmeyer, Robert C. - 2008
Persistent link: https://www.econbiz.de/10003655549