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Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
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International marketing ; Vol. 2
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Does market orientation matter? : a test of the relationship between positional advantage and performance
Hult, G. Tomas M.
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Ketchen, David J.
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2009
Persistent link: https://www.econbiz.de/10003835929
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A synthesis of contemporary market orientation perspectives
Lafferty, Barbara A.
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Hult, G. Tomas M.
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2009
Persistent link: https://www.econbiz.de/10003835826
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NATID : the development and application of a national identity measure for use in international marketing
Keillor, Bruce D.
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Hult, G. Tomas M.
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Erffmeyer, Robert C.
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2008
Persistent link: https://www.econbiz.de/10003655549
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