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H. Igor Ansoff ; Vol. 2
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Corporate brand and corporate reputation
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Diversification and growth of the firm
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Michael Porter ; Vol. 1
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Brand management ; Vol. 1
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Change management ; Vol. 3
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The evolution of brands : from signals of quality to storehouses of trust
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The merger and acquisition process
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Brand management ; Vol. 4
9
Measuring and managing brands
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Strategy and globalization ; Vol. 3
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Business ethics and strategy ; Vol. 1
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Executing strategy for business results
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International marketing ; Vol. 2
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HRM defined and in organizational context
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International HRM: the MNE perspective
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Marketing-mix strategies - product strategy and promotion strategy
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Michael Porter ; Vol. 2
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Critical perspectives on business and management
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Michael Porter ; Vol. 3
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SAGE library in marketing
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Harvard business review on managing through a downturn
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Integration, governance and performance
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Managing challenges in a globalized world : dedicated to Prof. Dr. Manfred Perlitz
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Michael Porter ; Vol. 4
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Strategic information systems ; Vol. 3
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Strategy and globalization ; Vol. 4
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ECONIS (ZBW)
373
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1
Strategic brand concept and brand architecture strategy : a proposal model
Strebinger, Andreas
-
2009
Persistent link: https://www.econbiz.de/10003836368
Saved in:
2
Harvard business review on strategies for growth
1998
Persistent link: https://www.econbiz.de/10000682848
Saved in:
3
Outsourcing, contracts, and innovation networks
Naghavi, Alireza
;
Ottaviano, Gianmarco I. P.
- In:
Foreign direct investment and the multinational enterprise
,
(pp. 66-87)
.
2008
Persistent link: https://www.econbiz.de/10003712877
Saved in:
4
Visionary leadership and strategic management
Westley, Frances
;
Mintzberg, Henry
-
2008
Persistent link: https://www.econbiz.de/10003716724
Saved in:
5
Toward strategic management for fast-track executives
Bournois, Frank
-
2008
Persistent link: https://www.econbiz.de/10003716755
Saved in:
6
Integrating the supply chain
Stevens, Graham C.
-
2008
Persistent link: https://www.econbiz.de/10003726928
Saved in:
7
Coordinated supply chain management
Thomas, Douglas J.
;
Griffin, Paul M.
-
2008
Persistent link: https://www.econbiz.de/10003726943
Saved in:
8
Supply chain management : relationships, chains and networks
Harland, C. M.
-
2008
Persistent link: https://www.econbiz.de/10003727172
Saved in:
9
Emergent strategy in managing cooperative supply chain change
Macbeth, Douglas K.
-
2008
Persistent link: https://www.econbiz.de/10003727200
Saved in:
10
Strategic management of small firms in hostile and benign environments
Covin, Jeffrey G.
;
Slevin, Dennis P.
-
2008
Persistent link: https://www.econbiz.de/10003730132
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