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Consumer behaviour
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Keller, Kevin Lane
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Hill, Ronald Paul
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Tadajewski, Mark
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Aaker, Jennifer
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Dobscha, Susan
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Erdem, Tülin
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Malhotra, Naresh K.
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Benet-Martínez, Verónica
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Bhattacharya, C. B.
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Brown, Tom
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Garolera, Jordi
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Sen, Sankar
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The evolution of brands : from signals of quality to storehouses of trust
17
Cross-cultural and critical perspectives on brands
16
Brand management ; Vol. 3
13
Brand management ; Vol. 2
12
Measuring and managing brands
10
Brand management ; Vol. 4
8
Qualitative marketing research : approaches, techniques and analysis
8
The impact of theory on representations of the consumer and the marketing organisation
8
Brand management ; Vol. 1
6
Corporate brand and corporate reputation
5
SAGE benchmarks in culture and society
5
International marketing ; Vol. 2
4
Marketing-mix strategies - product strategy and promotion strategy
4
Theoretical and empirical perspectives in critical marketing studies
4
Legends in marketing
3
Macromarketing - a global focus ; Vol. 4
3
Strategic information systems ; Vol. 3
3
An Elgar reference collection
2
Critical marketing : issues in contemporary marketing
2
Critical perspectives on business and management
2
Developmental challenges in marketing research
2
Ethics, environment and social impacts
2
Exotic preferences : behavioral economics and human motivation
2
Global-local consumption
2
History of marketing thought ; Volume 3
2
Marketing, ethics and society : critical reflections
2
Marketing-mix strategies - distribution strategy and pricing strategy
2
Michael Porter ; Vol. 1
2
Quantitative marketing techniques and analyses
2
The development of critical perspectives in marketing
2
The international library of critical writings in financial economics
2
The nature and scope of marketing research
2
Transforming e-business practices and applications : emerging technologies and concepts
2
Business ethics and strategy ; Vol. 2
1
Crisis management ; Vol. 3
1
Equilibrium, trade, and growth : selected papers of Lionel W. McKenzie
1
Evaluating research and the question of criteriology
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Harvard business review on pricing
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History of marketing thought ; Volume 2
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ECONIS (ZBW)
192
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1
Comparative law and economics
De Geest, Gerrit
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10001790346
Saved in:
2
Challenging consumption theory : production and consumption in Central Mexico
Rothstein, Frances
-
2009
Persistent link: https://www.econbiz.de/10003832771
Saved in:
3
Readings in credit scoring : foundations, developments, and aims
Thomas, Lyn C.
;
Edelman, David B.
;
Crook, Jonathan N.
-
2004
-
1. publ.
Persistent link: https://www.econbiz.de/10001783701
Saved in:
4
Competition, small business financing, and discrimination : evidence from a new survey
Cavalluzzo, Ken S.
;
Cavalluzzo, Linda C.
;
Wolken, John D.
-
2008
Persistent link: https://www.econbiz.de/10003729776
Saved in:
5
On interest rates and asset prices in Europe : the selected essays of Martin M. G. Fase
Fase, Martin M. G.
-
1999
Persistent link: https://www.econbiz.de/10000673317
Saved in:
6
International capital markets
Karolyi, G. Andrew
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001716790
Saved in:
7
Stochastic volatility in interest rates and nonlinearity in velocity
Barnett, William A.
;
Xu, Haiyang
- In:
The theory of monetary aggregation
,
(pp. 274-295)
.
2000
Persistent link: https://www.econbiz.de/10001508715
Saved in:
8
Company law - beneficial interests in shares
Sealy, Leonard S.
-
2007
Persistent link: https://www.econbiz.de/10003713411
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9
Interest rates, exchange rates and volatility
Batchelor, Roy A.
(
contributor
);
Dua, Pami
(
contributor
)
-
2003
Persistent link: https://www.econbiz.de/10003180116
Saved in:
10
Some theoretical problems suggested by the movements of interest rates, bond yields and stock prices in the United States since 1856
Macaulay, Frederick R.
-
1999
Persistent link: https://www.econbiz.de/10013552141
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