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The evolution of brands : from signals of quality to storehouses of trust
17
Cross-cultural and critical perspectives on brands
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Brand management ; Vol. 3
13
Brand management ; Vol. 2
12
Measuring and managing brands
10
An Elgar reference collection
9
Brand management ; Vol. 4
8
Qualitative marketing research : approaches, techniques and analysis
8
The impact of theory on representations of the consumer and the marketing organisation
8
The international library of critical writings in economics
7
Brand management ; Vol. 1
6
Corporate brand and corporate reputation
5
Critical concepts in the social sciences
5
Exotic preferences : behavioral economics and human motivation
5
SAGE benchmarks in culture and society
5
Developmental challenges in marketing research
4
International marketing ; Vol. 2
4
Marketing-mix strategies - product strategy and promotion strategy
4
Strategic information systems ; Vol. 3
4
Theoretical and empirical perspectives in critical marketing studies
4
Controlling corporate crime
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Legends in marketing
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Macromarketing - a global focus ; Vol. 4
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Positivism : deductive research methodologies
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Quantitative marketing techniques and analyses
3
The nature and scope of marketing research
3
Crisis management ; Vol. 3
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Critical marketing : issues in contemporary marketing
2
Critical perspectives on business and management
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Ethics, environment and social impacts
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Global-local consumption
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Group and meso level perspectives
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History of marketing thought ; Volume 3
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Marketing-mix strategies - distribution strategy and pricing strategy
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Michael Porter ; Vol. 1
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Michael Porter ; Vol. 4
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The development of critical perspectives in marketing
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Transforming e-business practices and applications : emerging technologies and concepts
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Business ethics and strategy ; Vol. 2
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ECONIS (ZBW)
239
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1
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239
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1
The effects of job enrichment on employee satisfaction, motivation, involvement, and performance : a field
experiment
Orpen, Christopher
-
2006
Persistent link: https://www.econbiz.de/10003805119
Saved in:
2
Outcomes of autonomous workgroups : a long-term field
experiment
Wall, Toby D.
;
Kemp, Nigel J.
;
Jackson, Paul R.
;
Clegg, …
-
2006
Persistent link: https://www.econbiz.de/10003805122
Saved in:
3
The personality continuum and consumer behavior
Albanese, Paul J.
-
2002
Persistent link: https://www.econbiz.de/10001665800
Saved in:
4
A bias in the prediction of tastes
Loewenstein, George F.
;
Adler, Daniel
- In:
Exotic preferences : behavioral economics and human …
,
(pp. 313-324)
.
2008
Persistent link: https://www.econbiz.de/10003729572
Saved in:
5
New brands versus brand extensions, attitudes versus choice : experimental evidence for theory and practice
McCarthy, Michael S.
;
Heath, Timothy B.
;
Milberg, Sandra J.
-
2010
Persistent link: https://www.econbiz.de/10003924423
Saved in:
6
Working the field
Holliday, R.
-
2008
Persistent link: https://www.econbiz.de/10003729688
Saved in:
7
Regulation of work in small firms : a view for the inside
Moule, Chris
-
2008
Persistent link: https://www.econbiz.de/10003729800
Saved in:
8
Coming to terms with the field : understanding and doing organizational ethnography
Rosen, Michael
-
2006
Persistent link: https://www.econbiz.de/10003805221
Saved in:
9
Information, finance and general equilibrium
Plott, Charles
-
2001
Persistent link: https://www.econbiz.de/10001658634
Saved in:
10
IAS adopters respond to cherry-picking ban
Street, Donna L.
;
Gray, Sidney J.
-
2008
Persistent link: https://www.econbiz.de/10003715993
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