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Determinants Affecting Consume...
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Consumer behaviour
182
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Keller, Kevin Lane
6
Warde, Alan
5
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Hill, Ronald Paul
4
Tadajewski, Mark
4
Aaker, Jennifer
3
Dobscha, Susan
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Ehrenberg, Andrew S. C.
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Erdem, Tülin
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Fournier, Susan
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Malhotra, Naresh K.
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Ozanne, Julie L.
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Schmitt, Bernd
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Sheth, Jagdish N.
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Valenzuela, Ana
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Batra, Rajeev
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Brown, Tom
2
Farr, Andy
2
Foxall, Gordon R.
2
Garolera, Jordi
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Holbrook, Morris B.
2
Holt, Douglas B.
2
Loewenstein, George F.
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McCarthy, Michael S.
2
Milberg, Sandra J.
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Monroe, Kent B.
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O'Shaughnessy, John
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Park, C. Whan
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Sen, Sankar
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Thompson, Craig J.
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The evolution of brands : from signals of quality to storehouses of trust
17
Cross-cultural and critical perspectives on brands
16
Brand management ; Vol. 3
13
Brand management ; Vol. 2
12
Measuring and managing brands
10
Brand management ; Vol. 4
8
Qualitative marketing research : approaches, techniques and analysis
8
The impact of theory on representations of the consumer and the marketing organisation
8
Brand management ; Vol. 1
6
Corporate brand and corporate reputation
5
SAGE benchmarks in culture and society
5
International marketing ; Vol. 2
4
Marketing-mix strategies - product strategy and promotion strategy
4
Theoretical and empirical perspectives in critical marketing studies
4
Legends in marketing
3
Macromarketing - a global focus ; Vol. 4
3
Strategic information systems ; Vol. 3
3
Critical marketing : issues in contemporary marketing
2
Critical perspectives on business and management
2
Developmental challenges in marketing research
2
Ethics, environment and social impacts
2
Exotic preferences : behavioral economics and human motivation
2
Global-local consumption
2
History of marketing thought ; Volume 3
2
Marketing-mix strategies - distribution strategy and pricing strategy
2
Michael Porter ; Vol. 1
2
Quantitative marketing techniques and analyses
2
The development of critical perspectives in marketing
2
The nature and scope of marketing research
2
Transforming e-business practices and applications : emerging technologies and concepts
2
Business ethics and strategy ; Vol. 2
1
Crisis management ; Vol. 3
1
Equilibrium, trade, and growth : selected papers of Lionel W. McKenzie
1
Evaluating research and the question of criteriology
1
Evolving and emerging issues in marketing strategy
1
Harvard business review on pricing
1
History of marketing thought ; Volume 2
1
Information systems and new applications in the service sector : models and methods
1
Information systems development
1
Information systems, globalization and developing countries
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ECONIS (ZBW)
186
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1
Global e-readiness - for what? : readiness for e-banking
Maugis, Vincent
;
Choucri, Nazli
;
Madnick, Stuart E.
; …
-
2008
Persistent link: https://www.econbiz.de/10003763895
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2
System characteristics, perceived benefits, individual differences and use intentions : a survey of decision support tools of ERP systems
Kamhawi, Emad M.
-
2010
Persistent link: https://www.econbiz.de/10003908447
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3
User acceptance of information technology : toward a unified view
Venkatesh, Viswanath
;
Morris, Michael G.
;
Davis, Gordon …
-
2008
Persistent link: https://www.econbiz.de/10003763055
Saved in:
4
A review of the predictors, linkages, and biases in IT innovation adoption research
Jeyaraj, Anand
;
Rottman, Joseph W.
;
Lacity, Mary Cecelia
-
2008
Persistent link: https://www.econbiz.de/10003763283
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5
Elicitation of preferences
Fischhoff, Baruch
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009126866
Saved in:
6
Consumer behaviour analysis : critical perspectives on business and management
Foxall, Gordon R.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001584601
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7
Managing product availability in an assemble-to-order supply chain with multiple customer segments
Ervolina, Thomas R.
;
Ettl, Markus
;
Lee, Young M.
; …
- In:
Supply chain planning : quantitative decision support …
,
(pp. 145-168)
.
2009
Persistent link: https://www.econbiz.de/10003825967
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8
Emulation, imitation, and global consumerism
Wilk, Richard R.
-
2009
Persistent link: https://www.econbiz.de/10003785637
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9
Consumer ethics across cultures
Belk, Russell W.
;
Devinney, Timothy Michael
;
Eckhardt, Giana
-
2009
Persistent link: https://www.econbiz.de/10003785639
Saved in:
10
Peer pressure and poverty : exploring fashion brands and consumption symbolism among children of the "British poor"
Elliott, Richard
;
Leonard, Clare
-
2009
Persistent link: https://www.econbiz.de/10003785641
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