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The business of advertising
Moran, Clarence - 2013 - [Nachdr. der Ausg.] Methuen & Co., London, 1905
Persistent link: https://www.econbiz.de/10009740859
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Integrated marketing communication measurement and evaluation
Ewing, Michael - In: The evolution of integrated marketing communications : …, (pp. 29-43). 2011
Persistent link: https://www.econbiz.de/10009232922
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Using advertising alliances for new product introduction : interactions between product complementarity and promotional strategies
Samu, Sridhar; Krishnan, H. Shanker; Smith, Robert E. - 2010
Persistent link: https://www.econbiz.de/10003924405
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Apples, oranges and fruit salad : a Delphi study of the IMC educational mix
Kerr, Gayle - In: The evolution of integrated marketing communications : …, (pp. 45-63). 2011
Persistent link: https://www.econbiz.de/10009232924
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Cultural values in advertisements to the Chinese x-generation : promoting modernity and individualism
Zhang, Jing; Shavitt, Sharon - 2009
Persistent link: https://www.econbiz.de/10003785587
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Impulsive and self-conscious : adolescents' vulnerability to advertising and promotion
Pechmann, Cornelia; Levine, Linda; Loughlin, Sandra; … - 2009
Persistent link: https://www.econbiz.de/10003785644
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Producing marketing : towards a social-phenomenology of marketing work
Svensson, Peter - 2009
Persistent link: https://www.econbiz.de/10003832359
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Critical theory and advertising
Harms, John; Kellner, Douglas - 2009
Persistent link: https://www.econbiz.de/10003832499
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Advertising, needs, and "commodity fetishism"
Kline, Stephen; Leiss, William - 2009
Persistent link: https://www.econbiz.de/10003832501
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Magic in the marketplace : an empirical test for commodity fetishism
Jhally, Sut; Kline, Stephen; Leiss, William - 2009
Persistent link: https://www.econbiz.de/10003832503