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Brand management ; Vol. 3
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Evaluation of brand extensions : the role of product feature similarity and brand concept consistency
Park, C. Whan
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Milberg, Sandra
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Lawson, Robert
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2010
Persistent link: https://www.econbiz.de/10003924413
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The prediction of stock returns using financial statement information
Holthausen, Robert W.
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Larcker, David F.
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2009
Persistent link: https://www.econbiz.de/10003851790
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