Showing 1 - 10 of 2,936
Persistent link: https://www.econbiz.de/10000900115
Persistent link: https://www.econbiz.de/10013480021
Persistent link: https://www.econbiz.de/10000752823
Persistent link: https://www.econbiz.de/10000698397
Persistent link: https://www.econbiz.de/10000958719
Entwicklung und Grundlagen des internationalen Direktmarketing Nationales versus internationales Direktmarketing Prozesse und Rahmenbedingungen des internationalen Direktmarketing Internationale Direktmarketingstrategien von Unternehmen Erfolgsfaktoren des internationalen Direktmarketing Neue...
Persistent link: https://www.econbiz.de/10002493684
This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China. The dominant position is that Chinese consumers are driven by a desire to imitate the lifestyles of...
Persistent link: https://www.econbiz.de/10012794047
Persistent link: https://www.econbiz.de/10000883032
Persistent link: https://www.econbiz.de/10000865330
Persistent link: https://www.econbiz.de/10000749376