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Australian small to medium enterprises (SMEs) are currently facing the challenges and opportunities of the global trend towards digital, online and mobile technologies. However, many SMEs are not prepared to engage with these digital technologies, while others seem unwilling to embrace them....
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Since June 2018 Australia and the European Union have been negotiating a Free Trade Agreement. This book offers … insights from recognised experts in the field, from Australia, Europe and Asia, on the potential economic benefits to be reaped …, academics, and business leaders across Australia and the European Union. The book covers 21st century topics such as regulatory …
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"This book provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments...
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