International environmental agreements have been and are negotiated to facilitate mitigation efforts on climate change. To avoid severe impacts, global cooperation is required as the reduction of greenhouse gas emissions represents a global public good. However, free-riding incentives impede the...

This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China. The dominant position is that Chinese consumers are driven by a desire to imitate the lifestyles of...