//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Sammelwerk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Markenführung im Zeitalter von...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
376
Markenführung
376
Markenpolitik
177
Deutschland
102
Germany
99
Markenartikel
86
Brand
76
Marketing
63
Consumer behaviour
48
Konsumentenverhalten
48
Markenimage
43
Marketingmanagement
42
Marketing management
40
Brand image
39
Welt
37
World
37
Beziehungsmarketing
30
Relationship marketing
30
Corporate reputation
29
Firmenimage
29
Theorie
29
Theory
29
USA
23
Erfolgsfaktor
22
Online-Marketing
22
Success factor
22
United States
22
Internet marketing
20
Marke
20
Social Web
18
Social web
18
Internationales Marketing
16
Luxury goods
16
Luxusgüter
16
International marketing
15
Preiswettbewerb
15
Produktmanagement
15
Unternehmen
15
Price competition
14
Unternehmenskultur
14
more ...
less ...
Online availability
All
Undetermined
43
Free
9
Type of publication
All
Book / Working Paper
414
Article
12
Type of publication (narrower categories)
All
Sammelwerk
Article in journal
11,705
Aufsatz in Zeitschrift
11,705
Aufsatz im Buch
2,511
Book section
2,511
Graue Literatur
1,454
Non-commercial literature
1,454
Working Paper
1,338
Arbeitspapier
1,185
Hochschulschrift
866
Thesis
618
Case study
464
Fallstudie
464
Collection of articles of several authors
426
Aufsatzsammlung
316
Dissertation u.a. Prüfungsschriften
139
Conference paper
137
Konferenzbeitrag
137
Reprint
107
Konferenzschrift
104
Ratgeber
100
Guidebook
94
Lehrbuch
90
Textbook
76
Conference proceedings
57
Bibliografie enthalten
54
Bibliography included
54
Collection of articles written by one author
50
Sammlung
50
Handbook
39
Handbuch
39
Article
28
Interview
27
Amtsdruckschrift
19
Government document
19
Fallstudiensammlung
16
Systematic review
14
Übersichtsarbeit
14
Glossar enthalten
11
Glossary included
11
more ...
less ...
Language
All
English
246
German
189
Polish
6
Russian
5
French
3
Italian
1
Dutch
1
Spanish
1
Swedish
1
more ...
less ...
Author
All
Lips, Peter
12
Melewar, T. C.
11
Esch, Franz-Rudolf
10
Baumgarth, Carsten
9
Ahlert, Dieter
8
Disch, Wolfgang K. A.
7
Drees, Norbert
7
Meffert, Heribert
7
Tomczak, Torsten
7
Dall'Olmo Riley, Francesca
6
Baetzgen, Andreas
5
Kernstock, Joachim
5
Schmidt, Holger J.
5
Balmer, John M. T.
4
Bruhn, Manfred
4
Häusel, Hans-Georg
4
Albers, Sönke
3
Ashworth, Gregory J.
3
Bauer, Hans H.
3
Burmann, Christoph
3
De Chernatony, Leslie
3
Fetscherin, Marc
3
Gázquez-Abad, Juan Carlos
3
Kavaratzis, Mihalis
3
Langner, Tobias
3
Martínez-López, Francisco J.
3
Merrilees, Bill
3
Pirck, Peter
3
Sharifah Faridah Syed Alwi
3
Sojkin, Bogdan
3
Abimbola, Temi
2
Adlmaier-Herbst, Dieter Georg
2
Aiello, Gaetano
2
Backhaus, Klaus
2
Bang, Nguyen
2
Berthon, Pierre R.
2
Boltz, Dirk-Mario
2
Brannan, Matthew J.
2
Brexendorf, Tim Oliver
2
Breyer-Mayländer, Thomas
2
more ...
less ...
Institution
All
Gesellschaft zur Erforschung des Markenwesens
21
Springer Fachmedien Wiesbaden
17
Information Resources Management Association
4
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Springer-Verlag GmbH
2
Verlag Dr. Kovač
2
American Marketing Association
1
Arbeitsgemeinschaft für Marketing
1
Bundesvereinigung City- und Stadtmarketing Deutschland
1
BusinessVillage GmbH
1
CRESSE Conference <12., 2017, Heraklion>
1
Centralʹnyj Ėkonomiko-Matematičeskij Institut <Moskau>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
1
Deutscher Sportökonomie-Kongress <7, 2010, Köln>
1
Forschungsinstitut für Wirtschaftsverfassung und Wettbewerb
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Forumgespräch Die Marke Deutschland <2001, Rotis>
1
German Aviation Research Society
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK-Aktiengesellschaft <Nürnberg>
1
Global Brand Conference <11., 2016, Bradford>
1
Goethe-Universität Frankfurt am Main
1
Huss-Verlag
1
ICORIA <17., 2018, Valencia>
1
Institut für Gewerblichen Rechtsschutz <Zürich>
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Place Marketing and Nation Branding <2, 2010, London>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
Internationale Konferenz "DerMarkentag" <4, 2011, Berlin>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
1
Internationaler Markentag <3, 2009, Wien>
1
Internationales Design Zentrum Berlin
1
more ...
less ...
Published in...
All
The journal of brand management : an international journal
22
Erfurter Hefte zum angewandten Marketing
7
The journal of product & brand management
7
Journal of business research : JBR
6
Premier reference source
6
Research
6
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
5
SAGE library in marketing
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Critical explorations
4
Edward Elgar E-Book Archive
3
European journal of marketing : EJM
3
Europäische Kulturen in der Wirtschaftskommunikation
3
Journal of fashion marketing and management
3
Journal of promotion management : JPM
3
Routledge interpretive marketing research
3
Zeszyty naukowe
3
Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
2
Gabler Edition Wissenschaft
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of agricultural & food industrial organization
2
Journal of brand management / advanced collections
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing education : JME
2
Journal of marketing management : MM
2
Management-Reihe Corporate Social Responsibility
2
Marketing intelligence & planning
2
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
2
Meffert-Marketing-Edition
2
Palgrave pivot
2
Psychology & marketing
2
Qualitative market research : an international journal
2
Routledge advances in management and business studies
2
Springer Reference Wirtschaft
2
Weimarer Studien zu Kulturpolitik und Kulturökonomie
2
AHRC / ESRC religion and society series
1
Absatzwirtschaft
1
Absatzwirtschaft : Zeitschrift für Marketing ; Wirtschaft und Werbung, industrielle Werbung, Verkaufspraxis
1
Academic monograph on business studies : marketing
1
Advances in advertising research
1
more ...
less ...
Source
All
ECONIS (ZBW)
426
Showing
1
-
10
of
426
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The economics of oligopolistic competition : price and nonprice rivalry ; collected papers of Robert E. Kuenne
Kuenne, Robert E.
-
1992
Persistent link: https://www.econbiz.de/10000836648
Saved in:
2
Essays in competition with product differentiation and bargaining in markets
Bouckaert, Jan
-
1996
Persistent link: https://www.econbiz.de/10000970883
Saved in:
3
Competition and market structure : theory and evidence on the effects of restrictive practices legislation in the UK 1954 - 1977
Symeonidis, George
-
1997
Persistent link: https://www.econbiz.de/10001402279
Saved in:
4
Potenciał konkurencyjny : wybrane elementy
Drożdż, Jadwiga
(
contributor
); …
-
2013
Persistent link: https://www.econbiz.de/10011374823
Saved in:
5
Quantitative studies on pricing, careers, and supervision
Wilhelm, Sascha-Dominique
-
2019
Persistent link: https://www.econbiz.de/10012040724
Saved in:
6
Games in management science : essays in honor of Georges Zaccour
Pineau, Pierre-Olivier
(
ed.
);
Sigué, Simon Pierre
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012060576
Saved in:
7
Essays in empirical industrial organization: applications of structural models in the retailing industry
Kotschedoff, Marco
-
2019
Persistent link: https://www.econbiz.de/10012033540
Saved in:
8
Analiz i modelirovanie ėkonomičeskich processov ; Vypusk 8
Belenʹkij, V. Z.
(
contributor
)
-
Centralʹnyj Ėkonomiko-Matematičeskij Institut <Moskau>
-
2011
Persistent link: https://www.econbiz.de/10011686368
Saved in:
9
Excessive pricing and competition law enforcement
Katsulakos, Giannēs S.
(
ed.
);
Jenny, Frédéric
(
ed.
)
-
CRESSE Conference <12., 2017, Heraklion>
-
2018
-
1st edition 2018
Persistent link: https://www.econbiz.de/10011868086
Saved in:
10
Electricity pricing in transition
Faruqui, Ahmad
(
ed.
);
Eakin, Kelly
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001684866
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->