Introduction: Applying social theory to public relations / Øyvind Ihlen and Betteke van Ruler -- On Beck : risk and sub-politics in reflexive modernity / Magnus Fredriksson -- On Berger : a social constructionist perspective on public relations and crisis communication / Mats Heide -- On...

Postmodern philosophy has had a profound effect on intellectuals throughout the world. Its influence has seeped into many fields other than philosophy including literature, psychology, sociology, political science, history, journalism and management. However, there is a debate within the...