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Cases on consumer-centric marketing management
Jham, Vimi
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Puri, Sandeep
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2014
Persistent link: https://www.econbiz.de/10009782412
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Special issue: social media and e-marketing
Ranjan, Jayanthi
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Ahuja, Vandana
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2014
Persistent link: https://www.econbiz.de/10011472344
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