: marketing affordable healthcare / John A. Quelch and Michael Norris -- 23andMe : genetic testing for consumers (A) and (B …

consumers (46%) are purchasing specialty foods. Although specialty food products are marketed widely, by now there is no … standard definition on specialty foods. Consumers, even processors and regulators, are confused by the term specialty foods … consumers (46%) are purchasing specialty foods. Although specialty food products are marketed widely, by now there is no …