"This book addresses innovations, insights, and ideas from marketing professors and professionals for the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement"--Provided by publisher.

An 1880 list of references in economics / Warren J. Samuels -- Walton H. Hamilton's outlines for the principles of economics, University of Michigan, 1911 / Warren J. Samuels -- Lectures by James S. Earley on the development of economics, University of Wisconsin, 1954-1955 / Warren J. Samuels --...

"This book addresses innovations, insights, and ideas from marketing professors and professionals for the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement"--