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Marketing communication - selected issues
Bajdak, Andrzej (contributor) - 2014
Persistent link: https://www.econbiz.de/10011292524
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Komunikacja rynkowa : kultura, perswazja, technologia
Waśkowski, Zygmunt (contributor) - 2011
Persistent link: https://www.econbiz.de/10009535386
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Special issue: Symposium on "The economics of internet advertising"
Tremblay, Victor J. (contributor) - In: Review of industrial organization : RIO 44 (2014) 2, pp. 113-159
Persistent link: https://www.econbiz.de/10010375276
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Commercial communication in the digital age : information or disinformation?
Siegert, Gabriele (ed.); Rimscha, M. Bjørn von (ed.);  … - 2017
about advertising / Kati Förster and Ulli Weish -- Information and disinformation through advertising / Roland Mangold … -- Information about users / Andrew McStay -- Inclusion of users in the creation of advertising / Chris Miles -- Information sources …
Persistent link: https://www.econbiz.de/10011435593
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Advertising in new formats and media : current research and implications for marketers
Pelsmacker, Patrick de (ed.) - 2016 - First edition
This book makes an important contribution to the field of advertising in bringing together state-of-the-art insights … into new advertising formats and how they work. Split into three sections: 'The Changing Advertising Universe …', 'Advertising in a Digital Connected World' and 'Hidden but Paid for: Branded Content' the book provides conceptual overviews …
Persistent link: https://www.econbiz.de/10011444012
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The digital, the classic, the subtle, and the alternative
Verlegh, Peeter (ed.); Voorveld, Hilde (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10012878635
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On the design of R-based scalable frameworks for data science applications
Theußl, Stefan Peter - 2020
Persistent link: https://www.econbiz.de/10012194139
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Special issue: Contemporary issues in internet marketing and advertising
Plakoyiannaki, Emmanuella (contributor) - 2014
Persistent link: https://www.econbiz.de/10011349140
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Differing outlook of contemporary advertising
Aydınlıoğlu, Ömer (ed.) - 2019
Persistent link: https://www.econbiz.de/10012136970
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Internet platforms' threats : Facebook, Google, etc.
Alleman, James H. - 2018
expanding into every corner of the economy, politics and our lives. They control the majority of digital advertising; Alphabet …, Google's parent, and Facebook receive more than 60 percent of digital advertising revenue (Media Buying 2017); Google …
Persistent link: https://www.econbiz.de/10012012003