"This book presents a variety of perspectives on how mission informs and/or influences academic and administrative approaches to modern business education. It includes teaching innovations, administrative insights, and other contributions. It explores topics such as all business disciplines,...

"This book addresses innovations, insights, and ideas from marketing professors and professionals for the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement"--Provided by publisher.

"This book addresses innovations, insights, and ideas from marketing professors and professionals for the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement"--