"Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand....

1. Introduction -- Part 1. Contemporary issues in tourism and hospitality in conflict-ridden destinations -- 2. Tourism and conflict: A framework for examining risk versus satisfaction -- 3. Tourism, border disputes and claims to territorial sovereignty -- 4. The attitudes of the Dutch Market...

This book collected studies focused on the management of tourist destinations. Destinations are complex and adaptive systems, where the different elements that make them up have to be oriented towards achieving a common objective that improves the competitiveness of the destination. Five main...