„Wine and Innovation – Consumer Acceptance of New Grape Varieties and Wine Packaging“ Wine has deep roots in the … European culture. Therefore, it is not surprising that around 60 percent of the world’s wine production comes from Europe …. Nevertheless, only seven percent of the European farmland is used for wine growing. Alarmingly, around 70 percent of all fungicides …

Consumer perception, wine marketing, luxury brand management. - Konsumentenseitige Wahrnehmung, Weinmarketing …