"Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable...

Introduction and key concepts / Sophia Davidova, Ashok Mishra and Ken Thomson (Editors) -- EU policies and rural employment / Berkeley Hill -- U.S. policies and rural employment / David Blandford -- Trends in rural employment -- Rural employment trends in the EU / David Harvey -- Special study :...