In this thesis I present three essays in which the influence of heuristics on individual decision making is analyzed and two essays dealing with behavioral aspects of moral costs. In chapter two, we investigate the effect a traders’ decision can have on the disposition effect heuristic when...

This dissertation comprises of three independent essays which introduce novel psychologically inspired process models and examine their implications for individual, collective or market behavior. The first essay studies multi-attribute choice as a guided process of search. It puts forward a...

Reference points -- Reference based decisions in finance / Fernando Zapatero -- Professionalism and sophistication effects in finance -- Individuals investment in financial structured products from rational and behavioral choice perspectives / Moran Ofir and Zvi Wiener -- Is investor rationality...