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Special issue: Luxury brands
Okonkwo, Uché (contributor) - 2009
Persistent link: https://www.econbiz.de/10003847225
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Antecedents and outcomes of consumer perceptions toward hedonic goods
Behrens, Stefan Henrik - 2014
Consumer perception, wine marketing, luxury brand management. - Konsumentenseitige Wahrnehmung, Weinmarketing …
Persistent link: https://www.econbiz.de/10010390488
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Luxury fashion branding
Phau, Ian (contributor) - 2013
Persistent link: https://www.econbiz.de/10010384454
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Luxury fashion branding ; Pt. 1
Phau, Ian (contributor) - 2013
Persistent link: https://www.econbiz.de/10010198012
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Advances in luxury brand management
Kapferer, Jean-Noël (ed.); Kernstock, Joachim (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011639311
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Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
Burmann, Christoph (ed.) - 2012
Persistent link: https://www.econbiz.de/10014011050
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Luxury fashion
2015
Persistent link: https://www.econbiz.de/10011502848
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Luxury marketing : a challenge for theory and practice
Wiedmann, Klaus-Peter (ed.); Hennigs, Nadine (ed.) - 2013
Persistent link: https://www.econbiz.de/10014011384
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Wie lassen sich Marken im demographischen Wandel führen? : Markendialog Februar 2008
Lips, Peter (ed.) - 2008
Persistent link: https://www.econbiz.de/10003738747
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Brands and brand management : contemporary research perspectives
Loken, Barbara (contributor); Ahluwalia, Rohini (contributor) - 2010
Persistent link: https://www.econbiz.de/10003885607