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Editor's preface / Gabriele Siegert, M. Bjørn von Rimscha, and Stephanie Grubenmann -- Information and disinformation about advertising / Kati Förster and Ulli Weish -- Information and disinformation through advertising / Roland Mangold -- Information about users / Andrew McStay -- Inclusion...
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Johnson & Johnson : the promotion of wellness / John A. Quelch and Carin-Isabel Knoop -- Colgate-Palmolive Inc. : superior anti-cavity toothpaste / John A. Quelch and Margaret L. Rodriguez -- Royal Caribbean Cruises Ltd. : safety, environment and health / John A. Quelch and Margaret L. Rodriguez...
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