Free!! Google and Facebook!!! We all know them, what to worry about? Everything! The giants of the internet are expanding into every corner of the economy, politics and our lives. They control the majority of digital advertising; Alphabet, Google's parent, and Facebook receive more than 60...

"This book examines the applications of technology in business and marketing such as social media, big data, augmented reality, and virtual reality. It also explores effective ways to reach to the connected consumers who use devices like smartphones, iPads, laptops, glasses, VR equipment, and...

"This book examines issues in business management, leadership, strategic communication, social media, crisis management, organization structure, business models, robotics, and digital strategies in relation to Industry 4.0"--

"This book focuses on the radically evolving field of advertising within the new media environment by covering new strategies, structural transformation of media, and changing advertising ethics"--Provided by publisher.