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Markenerfolg durch Persönlichk...
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Persönlichkeitspsychologie
52
Personality psychology
50
Theorie
17
Theory
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Deutschland
14
Germany
14
Markenimage
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Article in journal
15,335
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1,709
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1,650
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Stephani, Jens
2
Bao, Yongchuan
1
Belk, Russell W.
1
Chrysochou, Polymeros
1
Dadras, Mahsa
1
Dahlhausen, Johanna Lena
1
Dekker, Hannah
1
Diekmann, Janina
1
Dinkevych, Elena
1
Egger, Marc
1
Fischer, Marc
1
Floyd, Steven W.
1
Friedrich, Elmar Konstantin
1
Friedrichsen, Jana
1
Förster, Charlotte
1
Graf, Laura K. M.
1
Hausmann, Maximilian
1
Heath, Michael William
1
Henninger, Mirka
1
Heyde Fernandes, Daniel von der
1
Hoyer, Patrizia
1
Höschler, Peter
1
Jacksch, Vanessa
1
Janssens, Maddy
1
Jessen, Lasse J.
1
Joanes, Tina
1
Kamenica, Emir
1
Kaufmann, Christine
1
Kirchgeorg, Manfred
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1
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1
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Shaker Verlag
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IAB-Bibliothek : die Buchreihe des Instituts für Arbeitsmarkt- und Berufsforschung
1
Institutional change in agriculture and natural resources
1
JIBS dissertation series / Jönköping International Business School
1
Legends in consumer behavior
1
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1
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ECONIS (ZBW)
66
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The influence of brand experiences onto brand preference, brand meaning and haptic product evaluation : essays in experimental marketing research
Stach, Jens
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2019
Persistent link: https://www.econbiz.de/10012105022
Saved in:
2
Essays on consumer perception : applications to inflation, business-to-business brands, and response styles
Lennartz, Eric Michael
-
2017
Persistent link: https://www.econbiz.de/10011659566
Saved in:
3
Extraktion imagediagnostischer Informationen aus nutzergenerierten Inhalten
Egger, Marc
-
2017
Persistent link: https://www.econbiz.de/10011731076
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4
Three essays on the positive and negative consequences of corporate social responsibility and irresponsibility
Stäbler, Samuel
-
2018
Persistent link: https://www.econbiz.de/10011960279
Saved in:
5
Essays on new product preannouncements
Bao, Yongchuan
-
2004
Persistent link: https://www.econbiz.de/10003946414
Saved in:
6
Essays on retrieval ease- versus content-based judgments
Park, Se-bum
-
2004
Persistent link: https://www.econbiz.de/10003946467
Saved in:
7
Food health branding : public discourse and health associations
Chrysochou, Polymeros
-
2010
Persistent link: https://www.econbiz.de/10008696924
Saved in:
8
Foreign direct investments by emerging market firms : determinants and perceptions in Germany
Kreppel, Heidi
-
2012
Persistent link: https://www.econbiz.de/10009625423
Saved in:
9
Social motivations in markets and the public sphere
Friedrichsen, Jana
-
2013
Persistent link: https://www.econbiz.de/10010191658
Saved in:
10
Brand gender : increasing brand equity through brand personality
Lieven, Theo
-
2018
Persistent link: https://www.econbiz.de/10011671136
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