This study examines rapid prototyping, also referred to as new production launch, or ramp-up time. A strong emphasis on speed is vital for the success of a product development and market launch. Managers concern themselves with organizing ramp-up activities into arrayed sequences to achieve...

Entrepreneurship is an increasingly relevant and popular object of scholarly investigation. In this dissertation, I borrow relevant socio-cognitive constructs from the field of strategy and employ them to four relevant steps of the venture creation process. The purpose of this dissertation is to...