This volume was prepared by Susanne Link during her stay at the Ludwig-Maximilians-University of Munich and the Department of Human Capital and Innovation of the Ifo Institute of Economic Research. It was accepted as a doctoral thesis by the Economics Departure of the University of Munich in...

The widespread digitization of consumers' daily lives creates a plethora of digital traces of consumers’ product-related behaviors. These traces have the potential to be turned into meaningful communicative and observable content by the services that possess them. For example, Spotify displays...