Strategic management (STM) is recognized as an important element for firms’ success; however, small firms, especially in agribusiness, have widely been overlooked because it is often thought that a systematic STM is exclusively for large corporate firms. Firms engage in STM practices such as...

The widespread digitization of consumers' daily lives creates a plethora of digital traces of consumers’ product-related behaviors. These traces have the potential to be turned into meaningful communicative and observable content by the services that possess them. For example, Spotify displays...