//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Sammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
An Empirical Investigation of...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing
48
Wettbewerbsstrategie
38
Competitive strategy
35
Theorie
30
Theory
30
Werbung
28
Advertising
27
Consumer behaviour
21
Konsumentenverhalten
21
USA
16
United States
16
Deutschland
13
Germany
13
Welt
9
World
9
Competition
8
Preismanagement
8
Pricing strategy
8
Wettbewerb
8
Marketing management
7
Marketingmanagement
7
Unternehmenserfolg
7
Economic history
6
Estimation
6
Firm performance
6
Innovation
6
Schätzung
6
Werbewirkung
6
Wirtschaftsgeschichte
6
Advertising effects
5
Duopol
5
Duopoly
5
Gerald Zaltman
5
Innovation diffusion
5
Innovationsdiffusion
5
Marketing theory
5
Marketingtheorie
5
Multinationales Unternehmen
5
Oligopol
5
Scientists
5
more ...
less ...
Online availability
All
Free
11
Type of publication
All
Book / Working Paper
111
Type of publication (narrower categories)
All
Sammlung
Article in journal
12,624
Aufsatz in Zeitschrift
12,624
Aufsatz im Buch
3,872
Book section
3,872
Graue Literatur
2,970
Non-commercial literature
2,970
Hochschulschrift
2,907
Thesis
2,367
Collection of articles of several authors
1,917
Sammelwerk
1,917
Working Paper
1,834
Arbeitspapier
1,612
Lehrbuch
1,292
Aufsatzsammlung
1,162
Textbook
1,089
Bibliografie enthalten
997
Bibliography included
997
Konferenzschrift
921
Dissertation u.a. Prüfungsschriften
755
Case study
689
Fallstudie
689
Conference proceedings
476
Ratgeber
315
Guidebook
291
Handbook
219
Handbuch
219
Bibliographie
209
Congress Report
187
Glossar enthalten
184
Glossary included
184
Reprint
178
Wörterbuch
166
Article
152
Festschrift
146
Fallstudiensammlung
120
Collection of articles written by one author
111
Conference paper
111
Konferenzbeitrag
111
Bibliografie
102
more ...
less ...
Language
All
English
91
German
22
French
1
Italian
1
Swedish
1
Author
All
Sheth, Jagdish N.
17
Zaltman, Gerald
6
Holbrook, Morris B.
3
Krishnan, Balaji C.
3
Pepels, Werner
3
Porter, Michael E.
3
Meffert, Heribert
2
Meyer, Paul W.
2
Swaminathan, Sushmitha
2
Varadarajan, Rajan
2
Abdulai, Awudu
1
Ahmadi, Iman
1
Ali, Akhter
1
Andreasen, Alan R.
1
Arie, Guy
1
Bagozzi, Richard P.
1
Barabba, Vincent P.
1
Barnett, Michael L.
1
Becker, Ingrid
1
Berthon, Pierre R.
1
Bettman, James R.
1
Bronsema, Hauke
1
Chrysochou, Polymeros
1
Comstock, Mica
1
Coulter, Robin A.
1
Curran, John F.
1
Dahlén, Micael
1
Day, George S.
1
Della Bitta, Albert J.
1
Deshpandé, Rohit
1
Desmoutier, Henri
1
Donda, Massimo
1
Eilat, Yair
1
Gong, Qiang
1
Gonzalo, Jesús
1
Gordon, Sidartha
1
Grönroos, Christian
1
Hammarkvist, Karl-Olof
1
Hardy, Hugh S.
1
Hausmann, Maximilian
1
more ...
less ...
Institution
All
Goethe-Universität Frankfurt am Main
2
Ekonomiska Forskningsinstitutet
1
Ekonomiska forskningsinstitutet <Stockholm>
1
Handelshögskolan i Stockholm / Fonden för Handels- och Distributionsforskning
1
Harvard Graduate School of Business Administration
1
Universität Bremen
1
Zentralausschuss der Werbewirtschaft
1
more ...
less ...
Published in...
All
Legends in marketing
11
Legends in consumer behavior
4
Internationale Reihe Agribusiness
2
Legends in strategic marketing
2
Schwerpunkt Marketing
2
The Harvard business review book series
2
Acta Universitatis Oeconomicae Helsingiensis / A
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Azienda moderna : AM
1
Doctoral Dissertation
1
Doctoral thesis / Department of Business Administration, University of Uppsala
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Edition ZAW
1
Faculté des Sciences Economiques, Université des Sciences Sociales
1
Hamburger Schriften zur Marketingforschung
1
Linköping studies in science and technology / Dissertations
1
Marketing and consumer psychology series
1
Materialien zu den Grundlagen des Marketing
1
Mitteilungen / Institut für Strukturforschung und Planung in Agrarischen Intensivgebieten, Universität Vechta
1
PhD / Aarhus School of Business
1
Schriftenreihe Schwerpunkt Marketing
1
The Harvard business review paperback series
1
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
1
Working paper
1
more ...
less ...
Source
All
ECONIS (ZBW)
111
Showing
1
-
10
of
111
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Essays in industrial economics
Eilat, Yair
-
2002
Persistent link: https://www.econbiz.de/10003779137
Saved in:
2
Soap and soul :
marketing
and
advertising
in Asia and Pakistan
Jabbar, Javed
-
1995
-
1. ed
Persistent link: https://www.econbiz.de/10000911713
Saved in:
3
Absatz-Beförderung : Kommentare zu aktuellen Themen aus
Marketing
, Werbung und Werbeagenturen
Pepels, Werner
-
1992
-
1. Aufl
Persistent link: https://www.econbiz.de/10000839236
Saved in:
4
Marketingredienzen : Kommentare zu aktuellen Themen aus
Marketing
, Werbung und Werbeagenturen
Pepels, Werner
-
1991
Persistent link: https://www.econbiz.de/10000819978
Saved in:
5
Marketing
- und Kommunikationsplanung in der Werbepraxis : Aufsatzsammlung zur Verbindung von Theorie und Realität
Pepels, Werner
-
1987
Persistent link: https://www.econbiz.de/10014001822
Saved in:
6
Revisiting the role of short-term, individual game outcome : uncertainty in consumer's demand for professional soccer
Schreyer, Dominik
-
2014
Persistent link: https://www.econbiz.de/10011298972
Saved in:
7
Message perdu : analyse critique de l'article "Tranformative capacity, continual structuring by intertemporal technology transfer"
Desmoutier, Henri
-
1997
Persistent link: https://www.econbiz.de/10000965149
Saved in:
8
Wettbewerb und Strategie
Porter, Michael E.
-
1999
Persistent link: https://www.econbiz.de/10001408587
Saved in:
9
Zukunftsstrategien in der Veredlungswirtschaft
Windhorst, Hans-Wilhelm
-
2000
-
1. Aufl
Persistent link: https://www.econbiz.de/10001368977
Saved in:
10
Strategy, structure and governance : impications for firm performance
Schommer, Monika
-
2016
Persistent link: https://www.econbiz.de/10011529564
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->