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The influence of brand experiences onto brand preference, brand meaning and haptic product evaluation : essays in experimental marketing research
Stach, Jens
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2019
Persistent link: https://www.econbiz.de/10012105022
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Digital communication in and beyond organizations : essays on unintended consequences
Entschew, Elisa Maria
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2019
Persistent link: https://www.econbiz.de/10012110045
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