Narrow search
Showing 1 - 10 of 231
Cover Image
User engagement in social media : an individual-level perspective
Weiger, Welf Hermann - 2017
Persistent link: https://www.econbiz.de/10011686891
Cover Image
On the activating power of gamification - empirical evidence from an online community
Mutter, Tobias - 2015
Persistent link: https://www.econbiz.de/10011343798
Cover Image
Behavioral studies on technology acceptance and bounded rationality
Brecht, Franziska - 2012
Persistent link: https://www.econbiz.de/10009690171
Cover Image
Influencing consumer behavior with Facebook : an analysis of social network advertising (SNA) formats and content
Gavilanes Rivadeneira, José Manuel - 2016
Persistent link: https://www.econbiz.de/10011686788
Cover Image
"Essays on consumers' attitudes toward digital communication"
Lütjens, Henk - 2019
Consumer attitudes, digital communication, social media advertising, online touchpoints, mobile advertising. - this …
Persistent link: https://www.econbiz.de/10012107488
Cover Image
"Essays on the role of content in digital marketing communications"
Sander, Verena - 2019
Persistent link: https://www.econbiz.de/10012110455
Cover Image
Companies and consumers in the transition from traditional to social media
Hausmann, Maximilian - 2016
Persistent link: https://www.econbiz.de/10011635359
Cover Image
Essays on marketing and online social networks
Lanz, Andreas U. - 2017
Persistent link: https://www.econbiz.de/10011706497
Cover Image
Understanding the social media phenomenon : terminological examination and perception of its entities
Bühler, Julian - 2017
Persistent link: https://www.econbiz.de/10011805503
Cover Image
An integrative and holistic understanding of personal online reputation management
Yang, Shuzhe - 2016
Persistent link: https://www.econbiz.de/10011504913