Facing the opportunities and threats arising from digitalization, traditional brick-and-mortar companies are increasingly following the lead of digital natives and seeking speed in the development of digital value propositions. This ability hinges on the flexibility and evolvability of each...

Through an investigation of individual decision-making behavior and the impact it has on the perceived value of innovation, this thesis offers novel perspectives on key strategic management issues. We demonstrate how the value of innovation, when identified as a subjectively realized value by...