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35
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25
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22
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20
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19
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19
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16
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15
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15
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14
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13
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13
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13
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13
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12
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11
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11
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11
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11
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Association of University Programs in Health Administration
14
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5
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Springer-Verlag GmbH
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4
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3
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2
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2
Haupt Verlag
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1
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1
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1
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1
City and Guilds of London Institute
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1
Institut für Sozialistische Wirtschaftsführung <Berlin, Ost>
1
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The Addison-Wesley series in economics
80
Always learning
32
Lehrbuch
32
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26
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18
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16
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15
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14
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14
University casebook series
14
Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften
12
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12
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11
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10
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9
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9
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8
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8
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8
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7
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7
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6
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5
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Managementwissen für Studium und Praxis
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ECONIS (ZBW)
3,577
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1
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1
Strategic marketing for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1987
-
3. ed.
Persistent link: https://www.econbiz.de/10000738375
Saved in:
2
Marketing research
Kress, George
-
1988
-
3. ed
Persistent link: https://www.econbiz.de/10000749575
Saved in:
3
The marketing research process
Crimp, Margaret
-
1990
-
3th ed
Persistent link: https://www.econbiz.de/10000802998
Saved in:
4
Marketing research : methodological foundations
Churchill, Gilbert A.
-
1991
-
5. ed.
Persistent link: https://www.econbiz.de/10000804142
Saved in:
5
Perspectives in consumer behavior
Kassarjian, Harold H.
(
ed.
)
-
1991
-
4. ed
Persistent link: https://www.econbiz.de/10000818738
Saved in:
6
Consumer behavior and marketing action
Assael, Henry
-
1984
-
2. ed
Persistent link: https://www.econbiz.de/10000684485
Saved in:
7
Exploring marketing research
Zikmund, William G.
-
1986
-
2. ed
Persistent link: https://www.econbiz.de/10000700785
Saved in:
8
Strategic market planning : the pursuit of competitive advantage
Day, George S.
-
1984
Persistent link: https://www.econbiz.de/10000711635
Saved in:
9
Marketing research
Aaker, David A.
;
Day, George S.
-
2007
-
9. ed.
Persistent link: https://www.econbiz.de/10003316482
Saved in:
10
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
;
Leone, Robert P.
-
2011
-
10. ed., international student vers.
Persistent link: https://www.econbiz.de/10003918332
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